Building accurate NPS calculations for contact subsets requires access to individual survey responses and proper formula implementation. Most attempts fail because they average scores instead of calculating true NPS percentages.
Here’s how to build mathematically correct NPS formulas for any contact subset that update automatically as new responses arrive.
Import filtered contact subsets with survey responses using Coefficient
Coefficientstreamlines NPS formula building by importing filtered contact subsets with their NPS responses directly into spreadsheets. You can apply correct NPS methodology to any segment while ensuring formulas update automatically with new data.
How to make it work
Step 1. Import your specific contact subset with survey responses.
HubSpotUse Coefficient’s filtering to import only the contacts you want to analyze from- customers from specific regions, product users, or custom segments. Include their individual NPS survey responses with actual 0-10 scores, not pre-aggregated averages.
Step 2. Create response categorization columns.
Build columns to classify each response using proper NPS methodology. Use =IF(NPS_Score>=9,1,0) for promoters, =IF(NPS_Score<=6,1,0) for detractors, and =IF(AND(NPS_Score>=7,NPS_Score<=8),1,0) for passives. This automatically categorizes each response in your subset.
Step 3. Build the mathematically correct NPS formula.
Create the proper NPS calculation: =((SUM(Promoters_Column)/COUNT(Total_Responses))-(SUM(Detractors_Column)/COUNT(Total_Responses)))*100. This calculates true NPS based on response distribution percentages, not misleading score averages.
Step 4. Set up automatic formula extension for new data.
HubSpotUse Formula Auto Fill Down so your categorization and NPS calculations extend automatically when Coefficient imports new responses for your contact subset. Connect towith scheduled refreshes to keep your subset analysis current without manual formula updates.
Get precise NPS scores for any contact segment
BuildProper NPS formulas for contact subsets reveal customer sentiment patterns that averages hide. Your calculations stay mathematically accurate and automatically current as new survey responses arrive.your contact subset NPS formulas today.