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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
Marketing data scattered across Google Ads, Salesforce, Google Analytics, and email platforms creates an incomplete picture of performance. When you can’t see how all your marketing efforts connect, you miss optimization opportunities and make decisions based on partial information.
Here’s how to create a comprehensive marketing command center that unifies all your data sources within a single HubSpot dashboard view.
Build unified marketing dashboards with multi-source data integration using Coefficient
Coefficient serves as your data unification platform, connecting 70+ marketing systems to create comprehensive dashboards within HubSpot . This eliminates data silos and provides complete marketing visibility without expensive data warehouse solutions.
The power comes from coordinated data collection. Instead of checking Google Ads for spend, then Salesforce for conversions, then Google Analytics for traffic, you see unified metrics that show the complete customer journey from first touch to closed deal.
How to make it work
Step 1. Connect all marketing data sources via Coefficient.
Add connections to CRM systems (HubSpot, Salesforce), analytics platforms (Google Analytics, Adobe Analytics), advertising networks (Google Ads, Facebook Ads, LinkedIn Ads), SEO tools (Google Search Console), and email platforms (Mailchimp, Klaviyo). Configure coordinated refresh schedules so all data updates consistently.
Step 2. Standardize and transform data in Google Sheets.
Normalize metrics across platforms by standardizing date formats, currency, and naming conventions. Create unified attribution models that track from Google Ads impression to HubSpot lead to Salesforce closed deal. Build calculated fields like blended CAC (Total Ad Spend + Sales Costs / New Customers) and marketing efficiency ratios.
Step 3. Design comprehensive visualization frameworks.
Create full-funnel marketing dashboards showing impressions, clicks, sessions, leads, opportunities, and closed deals from all sources. Build multi-channel campaign performance views that aggregate spend across platforms and match to CRM conversion data. Design content performance ecosystems combining blog traffic, social engagement, email performance, and lead generation.
Step 4. Embed unified visualizations in HubSpot.
Publish your consolidated charts from Google Sheets and embed them in HubSpot dashboards. Apply consistent formatting and color coding for different data sources. The result is a single dashboard that provides complete marketing visibility while maintaining the familiar HubSpot interface.
Create your marketing single source of truth
Unified marketing dashboards in HubSpot eliminate system switching and provide complete performance visibility across all channels. Build your comprehensive marketing command center today.
