)
Written by
Table of Contents
“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
CoefficientHubSpot only tracks first-touch attribution, missing complex buyer journeys across Apollo, ZoomInfo, LinkedIn Sales Navigator, and other lead generation tools.provides sophisticated multi-touch attribution modeling.
You’ll discover how to create automated attribution workflows that track all touchpoints and calculate accurate ROI for each lead generation tool.
Build comprehensive multi-touch attribution with advanced modeling using Coefficient
HubSpot’sHubSpotCoefficient enables sophisticated attribution modeling that surpassesbasic “Original Source” tracking, creating timestamp-based attribution across multiple touchpoints with automated revenue attribution and ROI calculation for.
How to make it work
Step 1. Import all lead sources into a centralized tracking system.
Use Coefficient to collect lead data from Apollo, ZoomInfo, LinkedIn Sales Navigator, Google Ads, and other sources. Import HubSpot contacts with all available source data, campaign IDs, UTM parameters, and timestamps to create your master attribution dataset.
Step 2. Create timestamp-based attribution tracking.
Build formulas to track all touchpoints chronologically. Usefor first-touch attribution and similar formulas for last-touch. Create comprehensive touchpoint histories for each lead.
Step 3. Apply attribution weighting models.
Implement different attribution models using formulas. For time-decay attribution, useto give more weight to recent touches. Create linear, position-based, and custom attribution models based on your business needs.
Step 4. Calculate multi-touch revenue attribution.
Build revenue attribution formulas liketo distribute deal value across all contributing touchpoints. Track campaign-level attribution and ROI for each lead generation tool and specific campaigns within tools.
Step 5. Set up automated attribution updates.
Schedule daily imports of new lead data from all sources. Configure automatic recalculation of attribution models when new touchpoints are discovered or deals close. Use Coefficient’s scheduled exports to push attribution data back to HubSpot custom properties.
Step 6. Create comprehensive attribution reporting.
Build dashboards showing ROI by lead generation tool, attribution percentages across channels, and buyer journey analysis. Set up automated alerts for attribution anomalies and generate reports that combine CRM data with external attribution insights.
Get accurate ROI measurement across all lead sources
Start buildingThis comprehensive attribution approach provides insights that HubSpot’s native tools simply cannot deliver, enabling data-driven budget allocation and tool optimization.your attribution system today.
