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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
HubSpot’s Salesforce integration imports all fields because it’s designed as an object-level sync rather than providing field-level control, stemming from how the integration maps entire objects between systems rather than allowing granular property selection.
This architectural limitation creates several problems and forces users to find alternative solutions for selective field import.
The technical reasons behind object-level sync
The integration operates on predefined field mappings for entire contact, lead, and account objects with no native interface for selective field import. Sync rules apply to all mapped properties simultaneously, and field mapping occurs at the integration setup level rather than per-sync operation.
This creates significant problems: unnecessary data transfers that slow sync performance, increased risk of overwriting valuable HubSpot data with outdated Salesforce information, impossible targeted backfills without affecting other properties, and complicated data governance when you only need specific fields updated.
Selective field import using Coefficient
Coefficient bypasses these integration limitations by providing true field-level sync control through Google Sheets . You get custom field selection during import setup, conditional exports that ensure updates only occur when specific criteria are met, and scheduled selective syncs that maintain ongoing property-specific import without manual intervention.
How to make it work
Step 1. Set up custom field selection.
Connect both Salesforce and HubSpot to Coefficient, then choose exactly which properties to sync during import setup. This gives you the granular control that native integration lacks.
Step 2. Create conditional export logic.
Use spreadsheet formulas to determine when specific fields should update. For example, =IF(ISBLANK(HubSpot_Field), Salesforce_Field, “”) ensures you only update empty HubSpot fields, preventing unwanted overwrites.
Step 3. Validate data before pushing to HubSpot.
Review and clean your data in the spreadsheet before export. This validation step prevents importing malformed values and gives you complete control over data quality.
Step 4. Schedule selective syncs.
Set up automated schedules for your field-specific imports, maintaining ongoing sync without the limitations of native integration. Use different schedules for different properties based on your business needs.
Take control of your data sync
This approach gives you the granular control that native Salesforce HubSpot integration lacks, enabling efficient selective field import workflows. Start building better data sync processes today.
