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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
Contract renewals drive recurring revenue, but NetSuite subscription management provides end date tracking without automated renewal reminder capabilities. You’re losing renewal opportunities because you can’t systematically track and follow up on contracts approaching expiration.
Here’s how to automate contract renewal reminders that trigger well in advance of subscription end dates.
Monitor contract end dates and trigger renewal campaigns using Coefficient
Coefficient excels at subscription automation by enabling continuous monitoring of contract end dates and automated renewal campaign triggers well in advance of expiration. You get proactive contract management that NetSuite can’t provide natively.
How to make it work
Step 1. Import subscription and contract data.
Use Records & Lists to import subscription-related records or custom contract records containing end dates, renewal terms, and customer information. This gives you comprehensive visibility into your renewal pipeline and timeline.
Step 2. Set up renewal timeline monitoring.
Configure daily automated scheduling to refresh subscription data. Use spreadsheet date calculations to identify contracts requiring renewal outreach at various intervals. For example: =IF(B2-TODAY()<=90,"90 DAY REMINDER","") for contracts expiring in 90 days.
Step 3. Segment renewals by value and complexity.
Apply Coefficient’s filtering capabilities with AND/OR logic to segment renewals by contract value, customer tier, and renewal complexity. Create tailored renewal campaign strategies for different contract types and customer segments.
Step 4. Analyze historical renewal patterns.
Import historical renewal data to understand customer renewal patterns, negotiation timelines, and success rates. Use this data to optimize renewal campaign timing and improve conversion rates.
Step 5. Enrich with account context.
Import related Customer records, recent Transaction history, and support Case data. This provides account managers with comprehensive renewal context and talking points for more effective renewal conversations.
Step 6. Create automated campaign triggers.
Use conditional formatting and spreadsheet-based workflows to identify contracts entering renewal windows. Trigger appropriate marketing automation sequences based on contract value and customer segment for NetSuite renewals.
Never miss another renewal opportunity
This approach provides more proactive contract management than NetSuite’s native capabilities. You’ll maintain renewal pipeline visibility and coordinate sales and marketing efforts for high-value contracts. Start automating renewal reminders today.
