How to Pull a Report in Salesforce

Published: January 2, 2024 - 3 min read

Julian Alvarado

Whether you’re tracking sales trends, monitoring customer interactions, or evaluating team performance, the ability to pull detailed reports from Salesforce is indispensable. 

This guide offers a straightforward path to mastering report generation in Salesforce, empowering you to unlock actionable insights and make informed decisions that drive business success. 

Understanding Salesforce Reports

Salesforce reports are essential tools for analyzing and interpreting customer data. They offer diverse chart types, including line graphs, pie charts, and bar charts, providing an in-depth look at trends and KPIs. 

The ability to customize these reports allows businesses to focus on metrics critical to their specific goals. A standout feature is the real-time data provision, giving decision-makers up-to-the-minute insights for a competitive edge.

Step-by-Step Guide: Pulling a Report in Salesforce

Start by accessing the Reports section in Salesforce to view available reports.

Accessing the Reports Section in Salesforce to View Report Options

Select the ‘Opportunities by Stage’ report to proceed.

Choosing the 'Exports' Option in Salesforce Report Settings

Choose the ‘Exports’ option 

Select ‘Formatted Report’. Then, choose Excel (.xlsx) format for export.

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Selecting 'Formatted Report' and Excel Format for Export in Salesforce

Once exported, the report will be available in your downloads folder as an Excel file, ready for analysis.

Downloaded Salesforce Report in Excel Format Ready for Analysis

Tips for Effective Salesforce Reporting

  • Start with a Strategic Plan: Align your reporting with your organizational goals to ensure relevancy and focus.
  • Understand Report Types: Get to know the various report formats available in Salesforce, such as Tabular, Summary, Matrix, and Joined reports, and choose the one that best suits your needs.
  • Optimize Report Filters: Use filters effectively to hone in on specific criteria, ensuring your reports provide targeted, useful insights.
  • Customize Report Formats: Tailor the visual presentation of your reports (graphs, charts, dashboards) to match your audience’s preferences and enhance understanding.
  • Utilize Dashboard Components: Make use of dashboard tools in Salesforce to combine multiple reports into a robust, comprehensive view.
  • Display Relevant Data: Avoid clutter and confusion by focusing on data that is pertinent to your business needs, steering clear of unnecessary information overload.

Use Cases: Types of Salesforce Reporting

  • Tabular Report: Ideal for evaluating individual performances within a sales team.
  • Summary Report: Provides an overview of quarterly revenue across different product categories.
  • Matrix Report: Useful for analyzing sales performance by product region and category.
  • Joined Report: Combines data from various Salesforce objects, perfect for assessing marketing campaign effectiveness.

Troubleshooting Common Issues

Salesforce reporting helps businesses generate vital insights to make informed decisions. However, there are some common issues that users may experience. 

Here are some solutions to problems to unlock a smooth experience. 

  • Data Quality Issues. Data completeness and accuracy issues can be solved by conducting frequent data audits and incorporating validation protocols to establish data integrity.
  • Complex Report Structures. Using folders, subfolders, and cross filters helps to reasonably organize reports to prevent complex report structures. 
  • Performance Optimization. Report performance can be enhanced by utilizing indexed fields reducing the use of formula fields, filters, and aggregations. 
  • Security Challenges. Use field-level security to prevent access to sensitive data. Constantly review and update security settings. 


Before you consider pulling a Salesforce report, it is crucial to have a plan and ensure it aligns with your business’s overall objectives. Also, get familiar with the report types, report filters, dashboard components, and troubleshooting tips to solve common issues. 

Ready to optimize your Salesforce reporting? Get started with Coefficient today.

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Julian Alvarado Content Marketing
Julian is a dynamic B2B marketer with 8+ years of experience creating full-funnel marketing journeys, leveraging an analytical background in biological sciences to examine customer needs.
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