Top 5 Alternatives to Google’s Salesforce Connector (2026 Comparison)

Google’s Salesforce connector has been around since November 2017. It was one of the first tools that removed the manual frustration of exporting constantly exporting Salesforce data into Google Sheets.

Over the past 7 years, Google’s Salesforce Connector has gathered over 2M installs. Yet has only a 3.6 rating on Google’s Marketplace.

Why the lack-luster rating? Every few months, there’s a massive incident where the connector breaks completely. Most recently, on October 1, 2025 for at least 48 hours. The worst part about the break? There is literally no support on the other side to speak with.

Your team’s reporting and operations shouldn’t be at the mercy of a brittle tool.

The good news? There are several Salesforce-to-Google Sheets connectors that promise to automate this workflow.

This guide compares five popular solutions—Coefficient, G-Connector, Skyvia, Unito, and Zapier – so you can choose the right tool for your Salesforce reporting needs.

What to look for in a Salesforce connector

Not all connectors are created equal. Here’s what matters for effective Salesforce reporting:

• Real-time or near-real-time data access (not 15-minute delays)
• No arbitrary row limits (some tools cap at 2,000 rows—completely inadequate for reporting)
• Native spreadsheet integration (works directly in Google Sheets, not requiring exports)
• SOQL query support for complex data needs
• Two-way sync capabilities if you need to update Salesforce from your spreadsheet
• Automation options (hourly, daily, or custom schedules)
• Cross-platform reporting if you use multiple systems (Salesforce + HubSpot, Salesforce + Google Analytics, etc.)

Now let’s see how the major players stack up.

1. Coefficient: Purpose-built for live Salesforce reporting

Built specifically for live data Salesforce reporting and workflows, Coefficient (rated 4.8 stars on the Google Marketplace with almost 600K installs) transforms Google Sheets or Excel into powerful business intelligence platforms. Unlike workflow automation tools retrofitted for data export, Coefficient was designed from the ground up to power live spreadsheet-based reporting and operations.

Three ways to import Salesforce data

Coefficient’s Salesforce Connector for Google Sheets offers flexibility for different use cases:

1. From Existing Reports – Import any Salesforce report directly
2. From Objects & Fields – Build ad-hoc reports with complex AND/OR filter logic
3. Custom SOQL Queries – Write custom queries for complex data needs, including joins across multiple objects

Full SOQL support means you’re never limited by a simplified interface. Need to join Opportunities with Accounts and filter by custom fields? Write your query (or get help from AI directly in Coefficient) and pull it directly into your spreadsheet.

Automation that actually works

Schedule automatic data refreshes on intervals that make sense for your business:

• Hourly (1, 2, 4, or 8-hour intervals)
• Daily
• Weekly

Plus, Coefficient supports conditional exports back to Salesforce based on column values, enabling true two-way workflows. Update records, insert new ones, upsert based on external IDs, or delete records—all from your spreadsheet with batch processing.

Need to trigger Slack or email alerts based to notify team members or any changes or important insights? Coefficient can do that, too.

Cross-platform reporting

Here’s where Coefficient truly differentiates itself: 70+ connectors beyond Salesforce. Combine Salesforce data with HubSpot marketing metrics, Google Analytics traffic data, Snowflake warehouse queries, and more—all in a single spreadsheet report.

This cross-platform capability makes Coefficient the only tool in this comparison that can serve as your organization’s central reporting hub.

Unique Salesforce capabilities

Another feature that sets Coefficient apart is native Salesforce formulas. Leverage four dedicated Salesforce integration formula functions—a capability no competitor offers:

• =salesforce_search() – Query any Salesforce object with filters, supporting operators like =, >, <, >=, <=, IN, NOT IN, and CONTAINS
• =salesforce_lookup() – VLOOKUP equivalent for Salesforce, enabling batch lookups using cell ranges
• =salesforce_report_search() – Fetch rows from saved reports with custom filters and sorting
• =salesforce_report_lookup() – Pull specific values from reports by matching fields

These formulas allow you to build dynamic reports that update automatically when your underlying data changes—no manual exports required.

Pricing

Plan	Price	Best For
Free	$0/month	Individuals exploring live data (3 sources, 5K rows, 50 refreshes/mo)
Starter	$49/month	Solo builders (5 accounts/source, daily auto-refresh, 500 refreshes/mo)
Pro	$99/user/month	Small teams (6 sources, hourly refresh, unlimited rows, 5K refreshes/mo)
Enterprise	Custom	Large teams (unlimited refreshes, SSO, admin controls, dedicated support)

Ideal for teams that need comprehensive Salesforce reporting with the flexibility to combine data from multiple business systems, prefer working in spreadsheets, and want AI-powered assistance for complex queries.

Limitations to consider

• 2,000 row limit from Salesforce’s API when MFA is enabled (unless you include a unique ID field)
• Formula functions subject to Google Sheets’ 30-second timeout for very complex queries
• API limits based on your Salesforce org settings

2. G-Connector: Affordable Salesforce-only solution

Deep Salesforce expertise without the bells and whistles makes G-Connector by Xappex an attractive option for budget-conscious teams committed to Salesforce-only workflows.

Core capabilities

G-Connector offers solid Salesforce integration fundamentals:

• Pull unlimited reports from Salesforce
• Execute SOQL queries
• Mass update, insert, upsert, and delete operations
• Automated snapshots saved to Google Drive
• Support for Salesforce Professional Edition

Automation options

Choose this when your team needs flexible scheduling: hourly, every 2 hours (odd/even), 3, 6, or 12-hour intervals, daily, or weekly. Automatic data pulls and pushes work on the same schedule, and you can set up monitoring with Slack, email, or Chatter notifications when certain criteria are met.

Pricing

Plan	Price	Features
Free	$0/user/month	Unlimited Salesforce reports, SOQL queries, refresh active sheet
Premium Lite	$99/user/year	All free features + data uploads, centralized control, refresh all sheets
Premium Full	$299/user/year	Hourly automation, mass operations, 2 hours coaching

At $299/year versus Coefficient’s $1,188/year ($99/month × 12), G-Connector delivers significant cost savings—if Salesforce-only reporting meets your needs.

Where it falls short

• Single-system focus creates blind spots: G-Connector only connects to Salesforce. Unlike Coefficient’s 70+ connectors, you can’t combine Salesforce data with HubSpot marketing metrics, Google Analytics traffic, or data warehouse queries in the same report.
• No formula functions mean you can’t use spreadsheet-native formulas like =salesforce_lookup() for dynamic data retrieval. No AI assistance for query building forces technical knowledge of SOQL for advanced features.
• Template restrictions on the Premium Lite plan prevent users from creating their own upload templates—they can only use templates created by Premium Full license holders.

Works well for organizations using exclusively Salesforce, technical users comfortable with SOQL, and budget-conscious teams prioritizing cost over advanced features.

3. Skyvia: ETL platform, not spreadsheet tool

Built for database-to-database integration and ETL workflows, Skyvia serves a fundamentally different use case than spreadsheet reporting tools.

What Skyvia offers

• Salesforce to SQL Server, FTP, and other database connections
• ETL (Extract, Transform, Load) operations
• Data synchronization between backend systems
• Advanced data mapping and transformation
• Workflow automation for database operations

Scheduling flexibility ranges from once daily (free plan) to once per minute (Standard/Professional plans).

Pricing

Plan	Monthly Price	Records/Month	Scheduling	Best For
Free	$0	10,000	Once/day	Basic import/export testing
Basic	from $79	5M-200M	Once/hour	Small-scale database sync
Standard	from $79	500K-200M	Once/minute	Advanced mapping needs
Professional	from $199	5M-200M	Once/minute	Unlimited integrations
Enterprise	Custom	200M+	Custom	Tailored solutions

Why it’s not right for spreadsheet reporting and operations

Database synchronization, not analysis, defines Skyvia’s purpose. There’s no direct Salesforce Connector for Google Sheets or Excel—it moves data between databases, not into spreadsheet environments for reporting.

Complex setup requires understanding data integration concepts, not spreadsheet skills. You won’t find spreadsheet-native formula capabilities or real-time live connections.

User complaints cite vague error messages, slow customer support (response times over a week), limited templates, and expensive scaling costs.

Choose this when you need database-to-database ETL workflows, backend data synchronization, or non-spreadsheet reporting—not for live Salesforce reporting in Google Sheets.

4. Unito: Workflow sync tool, not reporting platform

Designed for bidirectional synchronization between productivity tools, Unito excels at keeping project management systems in sync with Salesforce—but reporting isn’t its strength.

Core functionality

• Two-way sync between Salesforce and Asana, Trello, Jira, Notion
• Supports all Salesforce native and custom objects
• Custom field mapping
• SOC 2 Type 2 certified security
• 5-15 minute sync intervals

Pricing

Plan	Price	Features
Basic	$99/month	Standard connectors, 5-15 min sync, chat/email support
Pro	$299/month	More connectors, faster sync, enhanced support
Enterprise	Custom	Advanced sync, SSO, Salesforce support (typically required)

Salesforce integration usually requires Enterprise pricing, making it expensive for reporting needs.

Critical limitations for reporting

Workflow synchronization drives Unito’s design—moving tasks and tickets between systems, not extracting data for analysis. No spreadsheet integration means no Google Sheets or Excel connection.

Five-minute sync delays prevent real-time reporting. Missing Salesforce features include no assignee sync, no comment sync, no webhook support, and “Related to” fields aren’t supported.

User feedback highlights poor customer service, extended downtime periods, and limited Salesforce feature coverage. The platform lacks SOQL support, reporting tools, visualization capabilities, and formula functions.

Ideal for teams that need to sync Salesforce with project management tools, automate task creation across platforms, or maintain bidirectional workflow updates—not for data reporting or analysis.

5. Zapier: Automation platform with fatal reporting flaws

Connecting 5,000+ apps makes Zapier a powerful workflow automation platform. For their Salesforce connector, however, it has deal-breaking limitations.

What Zapier does well

• Trigger-based workflows between thousands of apps
• Simple automation setup for transactional workflows
• Conditional logic and multi-step workflows
• Easy-to-use interface for non-technical users

The 2,000-row problem

• Hard limits cripple reporting use cases. Zapier cannot query more than 2,000 records from Salesforce due to SOQL offset restrictions. This limit cannot be increased, period. For any substantial Salesforce connector usage, this makes Zapier unusable.
• Data analysis tools don’t exist—Zapier moves data between apps but provides no reporting, dashboarding, or analytics capabilities. You can’t generate or manage reports; you can only trigger actions.

API limits and sync delays

Salesforce API request limits cause frequent Zap failures, leading to incomplete data transfers. Daily and concurrent API caps are quickly reached when trying to export reporting data.

Up to 15-minute delays on free plans mean stale data in your reports—unsuitable for time-sensitive business decisions.

Why this matters

• Individual record processing defines Zapier’s architecture. The platform wasn’t built for bulk data operations or aggregate reporting. Default batch size is 200 records with a 500 iteration loop limit—inefficient for large dataset exports.
• Custom field issues add friction: new Salesforce custom fields experience delays or failures loading into Zapier, requiring manual refreshes or recreating Zaps entirely.
• Error handling isn’t robust enough for reporting: DUPLICATE_VALUE errors can skip or duplicate records, and connection errors cause data loss—risking inaccurate reports.

Pricing

Pricing varies based on number of Zaps (workflows), task volume per month, and premium apps (Salesforce often requires higher tiers). With no reporting capabilities and a 2,000 row hard limit, Zapier delivers poor value for Salesforce reporting needs.

Works well for simple transactional workflows (new lead triggers email), moving individual records between apps, or triggering actions based on Salesforce events—absolutely not for data reporting or analysis.

Feature comparison at a glance

Feature	Coefficient	G-Connector	Skyvia	Unito	Zapier
Spreadsheet Integration	✅ Sheets + Excel	✅ Sheets only	❌ None	❌ None	❌ None
Salesforce Formula Functions	✅ 4 functions	❌ None	❌ None	❌ None	❌ None
SOQL Support	✅ Full + AI	✅ Full	Limited	❌ None	Limited
Multiple Connectors	✅ 70+ systems	❌ Salesforce only	✅ Many	✅ Many	✅ 5,000+
Hourly Automation	✅ Yes	✅ Yes	✅ Yes	❌ 5-min min	❌ 15-min delay
Unlimited Rows	✅ Pro plan	✅ Yes	Tiered	N/A	❌ 2,000 max
Two-Way Sync	✅ Full CRUD	✅ Yes	✅ Yes	✅ Yes	Limited
AI Assistant	✅ GPT-powered	❌ None	❌ None	❌ None	❌ None
Real-Time Data	✅ Instant	✅ Instant	❌ Scheduled	❌ 5-min delay	❌ 15-min delay
Reporting Focus	✅ Primary use	✅ Yes	❌ ETL focus	❌ Workflow sync	❌ Not designed
Historical Snapshots	✅ Yes	✅ Yes	✅ Yes	❌ None	❌ None
Bulk Operations	✅ 10K batches	✅ Mass ops	✅ Yes	Limited	❌ Individual only

Why Coefficient’s Salesforce Connector stands out

Purpose-built for reporting makes all the difference. Unlike G-Connector’s Salesforce-only limitation, Coefficient’s 70+ connectors let you combine Salesforce with HubSpot, Google Analytics, Snowflake, and dozens of other systems in unified reports.

Where Skyvia focuses on database ETL and Unito handles workflow sync, Coefficient was designed specifically for live data reporting and operations in spreadsheets—the environment where most business users actually work.

Unique formula functions differentiate Coefficient from every competitor. No other tool offers =salesforce_search(), =salesforce_lookup(), =salesforce_report_search(), or =salesforce_report_lookup() for dynamic data retrieval directly in spreadsheet cells.

AI-powered assistance eliminates SOQL barriers. While G-Connector requires technical expertise to write queries, Coefficient’s GPT Copilot builds SOQL queries, SQL statements, charts, and pivot tables through conversational prompts.

Unlimited data on the Pro plan means no arbitrary row limits. Zapier caps at 2,000 rows—completely inadequate for meaningful Salesforce reporting. Coefficient’s Pro plan handles unlimited row imports.

Enterprise-ready security and administration include SSO, admin controls, security reviews, and dedicated support—capabilities that vary significantly across competitors.

Making the right choice

• Choose Coefficient if you need comprehensive Salesforce reporting with flexibility to combine data from multiple business systems, prefer working directly in spreadsheets, want AI-powered query assistance, or need unlimited data capacity with hourly automation.
• Choose G-Connector if your organization uses Salesforce exclusively, you have technical users comfortable with SOQL, budget constraints outweigh feature needs, and single-system reporting meets your requirements.
• Avoid Skyvia for spreadsheet reporting—it’s built for database-to-database ETL, not live data analysis in Google Sheets or Excel.
• Avoid Unito for data reporting—it’s designed for bidirectional workflow sync between project management tools, not extracting and analyzing Salesforce data.
• Avoid Zapier for any substantial Salesforce reporting—the 2,000 row hard limit and lack of reporting features make it fundamentally wrong for this use case.

Time to upgrade your Salesforce connector

Stop wasting time with manual exports and limited alternatives. Coefficient combines dedicated flexible import and export options including Salesforce formula functions, full SOQL support, 70+ connectors, hourly automation, and AI assistance—capabilities no competitor can match in a single platform.

Trusted by teams at Spotify, Unity, Uber, Docker, Miro, and Klaviyo, Coefficient transforms complex data management into a smooth process, letting you focus on insights rather than exports.

Get started with Coefficient and see the difference live Salesforce reporting and operations makes for your team.