How to Overcome Salesforce Report Limitations & Unleash Your Data’s Full Potential

Published: May 10, 2024 - 6 min read

Hannah Recker

Are you struggling with the limitations of Salesforce reports? You’re not alone. Many teams find these restrictions frustrating, but there are powerful alternatives and solutions that can transform your approach to managing and reporting on your Salesforce data.

Understanding Salesforce Report Limitations

Salesforce, while powerful, comes with its set of challenges that can restrict your ability to fully leverage the data within your CRM. By understanding these limitations, organizations can better strategize on how to complement Salesforce’s capabilities with tools like Coefficient, which are designed to simplify data manipulation and enhance reporting flexibility.

Salesforce Report Limitations You Might Encounter

  • Row and Data Export Limits: Salesforce reports are restricted to displaying up to 2,000 rows in the browser interface, with the option to export up to 100,000 rows depending on your organization’s permissions and settings. This limitation can be a major hindrance when trying to perform comprehensive data analyses directly within Salesforce.
  • Custom Reporting Limits: Not all Salesforce editions support custom reporting. For example, the Essentials and Starter editions, tailored for smaller businesses, lack advanced features like custom reporting. This limitation can prevent businesses from tailoring reports to meet specific informational needs, which is crucial for strategic decision-making​.
  • Complexity and User Access: Customizing reports in Salesforce can be complex, requiring a certain level of expertise. Additionally, Salesforce often restricts modification rights to users with administrative access. This can create bottlenecks in organizations where only a few individuals have the necessary permissions to alter report setups, leading to delays and dependencies.
  • Interface and Usability Challenges: Salesforce is not the most user-friendly platform, especially when it comes to configuring and managing reports. Users often need a deep understanding of the platform to navigate and use its reporting tools effectively, which can lead to inefficiencies and a steep learning curve for new users.
  • Performance Issues: Especially in its Lightning version, Salesforce can perform slowly, complicating the process of adding filters or making report adjustments. This can significantly impact the user experience, making it frustrating to work with large amounts of data or complex report configurations.

Strategies to Overcome Report Limitations

Expanding data visibility beyond these standard limitations is crucial for businesses looking to derive deeper insights and make informed decisions.

This section explores how overcoming these barriers, by leveraging advanced data connectivity tools like Coefficient, can transform the accessibility and usability of business data, allowing for more dynamic and extensive data interaction directly within familiar spreadsheet environments.

We’ll not only dive into the possibilities, but also how org’s like Miro are getting deeper, faster insights from their Salesforce data.

First things first, what is Coefficient?

Coefficient, a 5-star rated app on AppExchange used by over 350,000 professionals, offers a seamless solution to bypass these report limitations by integrating your spreadsheet – whether you use Google Sheets or Excel – directly with Salesforce and enhancing your spreadsheet capabilities. Coefficient offers:

  • Direct Integration with Salesforce: Import your Salesforce data directly into Excel or Google Sheets. This bypasses the typical row and customization limits, allowing you to work with your data more freely.
  • Real-Time Data Updates: Coefficient updates your spreadsheets in real time, ensuring you always have the latest data at your fingertips. This is crucial for making timely decisions based on the most current data.
  • Ease of Use: With Coefficient, you don’t need deep technical skills to manage complex datasets. Its user-friendly interface makes it accessible to all team members, enhancing productivity across your organization.

With Coefficient:

  • Row limitations are null and voidthis help article can walk you through the process.
  • Any custom report is possible with the flexibility of your spreadsheet.
  • Any stakeholder can access and explore your data regardless if they have a Salesforce license.
  • You stakeholders are generally comfortable in spreadsheets and therefore won’t run into many, if any, issues while exploring their data. Especially, if they take advantage of Coefficient’s AI functionality that can build your formulas, charts, pivots, and SOQL.
  • Your spreadsheet will perform much faster than your Salesforce reports because you’ll only need to select and pull in the exact data you need for your report. Even with large datasets, you can use Cloud Datasets for the speediest performance in your spreadsheet.

Now, let’s dive into some practical use cases with an org we all know and love, Miro.

How Miro Overcomes Salesforce Report Limitations

Miro’s ops and GTM teams use Coefficient to draw data directly from Snowflake and Salesforce into Google Sheets, effectively bypassing the row, customization, and accessibility limitations of Salesforce reports. This integration provided them with the flexibility to handle large datasets and complex reporting needs without relying on IT or data teams.

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In a nutshell, Coefficient enables real-time data access and manipulation, allowing the Miro team to keep up with the fast-paced changes in their business environment, thus ensuring their data analyses were current and actionable.

Enhancing Report Customization

  • Automated Lead and Forecasting Models: At Miro, Coefficient facilitated the creation of automated lead routing and comprehensive forecasting models directly within Google Sheets. This not only streamlined their workflow but also provided deep insights into lead management and business forecasting that were not readily available through Salesforce.
  • Custom Applications Within Spreadsheets: Coefficient empowered Miro’s team to build custom applications within spreadsheets and allowed them to tailor projects quickly to the complexity required, making the tool extremely adaptable to varying needs.

Streamlining Access and Collaboration

  • Autonomous Operation: Coefficient’s ease of use allowed Miro’s RevOps team to operate autonomously with their Salesforce and Snowflake data, without needing constant support from other departments. This independence is crucial for teams needing to iterate fast and test methodologies efficiently.
  • Seamless Integration and Collaboration: Coefficient’s integration capabilities made it easier for teams at Miro to collaborate on data-driven projects without the typical delays associated with data processing and analysis.

Overcoming Technical Limitations

  • From Ad-Hoc Analyses to Structured Reporting: Coefficient transformed Miro’s approach from performing time-consuming ad-hoc analyses to establishing a robust, automated reporting structure. This shift significantly reduced the time spent on data management while increasing the accuracy and relevancy of the reports produced.


Salesforce report limitations shouldn’t hold back your team’s potential. Embrace a tool like Coefficient and discover a new level of flexibility and power in your data management and reporting practices. Seamlessly integrate Salesforce data into your preferred spreadsheet environment, bypassing traditional barriers and unlocking capabilities that transform raw data into actionable knowledge.

Sync Live Data into Your Spreadsheet

Connect Google Sheets or Excel to your business systems, import your data, and set it on a refresh schedule.

Try the Spreadsheet Automation Tool Over 350,000 Professionals are Raving About

Tired of spending endless hours manually pushing and pulling data into Google Sheets? Say goodbye to repetitive tasks and hello to efficiency with Coefficient, the leading spreadsheet automation tool trusted by over 350,000 professionals worldwide.

Sync data from your CRM, database, ads platforms, and more into Google Sheets in just a few clicks. Set it on a refresh schedule. And, use AI to write formulas and SQL, or build charts and pivots.

Hannah Recker Growth Marketer
Hannah Recker was a data-driven growth marketer before partying in the data became a thing. In her 12 years experience, she's become fascinated with the way data enablement amongst teams can truly make or break a business. This fascination drove her to taking a deep dive into the data industry over the past 4 years in her work at StreamSets and Coefficient.
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