Event Marketing Report Built with Mutiny

Grab this free event marketing dashboard to replicate how the pros are measuring success. This event marketing report template gives you a full view into the health of your event marketing strategy.

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Event Marketing Report
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Leads from Marketing Events
Marketing Lead Source
Testimonial
"Coefficient's Google Sheets templates are the next step in spreadsheet evolution–connected spreadsheets. Connected sheets mean faster, better, and more accurate analysis by everyone–especially if you can't code!"
Evan Cover Director, BI Engineering and Governance, Klaviyo

Easily track event marketing performance. Understand how your events are influencing pipeline.

Grab our free, pre-built event marketing report to gain a complete overview of how your event initiatives are performing.

This marketing report template was built in partnership with Mutiny.

Access all the charts and dashboards you need, directly from your spreadsheet, to well-execute your event strategy. Our pre-designed event marketing report runs on your live data, directly from Google Sheets and provides instructions on how to connect to your data sources if you’d like.

This Event Marketing Dashboard Template provides an overview of how each event is performing across 4 levers – starting from budget to opportunities generated.


  • Lever 1: Events and budget tables help you to understand the performance of each event, from leads generated to cost per lead.
  • Lever 2: Sales Accepted – Goal Vs Actual gives you an understanding of if your event leads are converting to Sales Accepted Leads, relative to weekly and monthly goals.
  • Lever 3: Sales Qualified – Goal vs Actual gives you an understanding of if your event leads are converting to Sales Qualified Leads, relative to weekly and monthly goals.
  • Lever 4: Open Sales Accepted Leads Opportunities And Aging zooms in on every opportunity generated from your programs, from opportunity stage to days in cycle

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