How to Add Alt Text to a Chart in Excel

Last Modified: October 17, 2024 - 8 min read

Hannah Recker
alt text chart excel

How to Add Alt Text to a Chart in Excel: A Comprehensive Guide

Are you struggling to make your Excel charts more accessible and SEO-friendly? Adding alt text to charts in Excel is a crucial step that many users overlook. This guide will walk you through the process, ensuring your spreadsheets are more inclusive and discoverable.

Step-by-Step Guide to Adding Alt Text in Excel

Let’s explore three methods to add alt text to your Excel charts:

Method 1: Using the Format Chart Area

  1. Select the chart in your Excel spreadsheet.
  2. Right-click and choose “Format Chart Area” from the context menu.
Formatting the chart area
  1. In the Format Chart Area pane, click on the “Size & Properties” icon (usually the third icon from the left).
Selecting size and properties from the Format chart area menu.
  1. Expand the “Alt Text” section.
Clicking alt text from the menu.
  1. Enter a title in the “Title” field (optional but recommended).
Entering the alt text title
  1. Type your description in the “Description” field.

Method 2: Using the Accessibility Checker

  1. Click on the “Review” tab in the Excel ribbon.
Selecting 'Review' from the top menu.
  1. Select “Check Accessibility” from the “Accessibility” group.
Clicking 'Check accessibility' from the menu.
  1. In the Accessibility Checker pane, find your chart in the list of items to check.
  2. Click on the chart to select it.
  3. Under “Additional Information,” enter your alt text in the “Description” field.

Method 3: Keyboard Shortcuts for Efficiency

  1. Select the chart using keyboard navigation (Tab key to move between elements).
  2. Press Alt + JD, then A to open the Alt Text pane.
  3. Type your alt text description in the “Description” field.
Entering the alt text title
  1. Press Esc to close the Alt Text pane and save your changes.

Best Practices for Writing Effective Alt Text

To ensure your alt text is both useful and SEO-friendly, follow these guidelines:

Keep It Concise and Descriptive

  • Aim for 125 characters or less to avoid truncation in some screen readers.
  • Focus on the key information presented in the chart.
  • Avoid redundant phrases like “image of” or “chart showing.”

Example:

Bad Alt TextGood Alt Text
“This is a bar chart showing sales data for Q1, Q2, Q3, and Q4”“Quarterly sales comparison: Q3 highest at $1.2M, Q1 lowest at $800K”

Include Relevant Data Points

  • Summarize important trends or comparisons.
  • Mention specific numbers if they’re crucial to understanding.
  • Describe the type of chart (e.g., bar chart, pie chart, line graph).

Example:

Chart TypeEffective Alt Text
Line Graph“Line graph of monthly website traffic: steady increase from 10K to 50K visitors over 12 months”
Pie Chart“Pie chart of market share: Company A 45%, Company B 30%, Company C 15%, Others 10%”

Maintain Context and Clarity

  • Consider the surrounding content when writing alt text.
  • Ensure the description makes sense without visual reference.
  • Use clear, simple language for better understanding.

Example:

ContextAppropriate Alt Text
Annual Report“Bar chart comparing 2022 vs 2023 revenue: 15% overall growth, with Product A showing highest increase at 25%”
Project Timeline“Gantt chart showing 6-month project timeline: Design phase (2 months), Development (3 months), Testing (1 month)”

Advanced Tips for Chart Accessibility in Excel

Customizing Chart Elements for Better Accessibility

  1. Add descriptive titles and labels:
    • Double-click the chart title to edit it.
    • Ensure axis labels clearly describe the data they represent.
  1. Use color contrast effectively:
    • Select the chart element you want to modify.
    • Click “Format” in the Chart Tools contextual tab.
Selecting format from the menu.
  • Choose contrasting colors that are easy to distinguish.
  1. Incorporate data labels:
    • Cllick ‘Chart Design’ on the Excel ribbon.
Select chart design
  • Select “Add Data Labels > Data Label” from the context menu.
Clicking into the data labels and selecting from the options.
  • Format labels to display relevant information clearly.

Leveraging Excel’s Accessibility Features

  1. Use the Accessibility Checker for comprehensive review:
    • Go to File > Info > Check for Issues > Check Accessibility.
    • Address any issues flagged by the checker.
  1. Apply built-in accessible templates and themes:
    • Click File > New.
Clicking File and selecting New or New from Template.
  • Search for “accessible” in the template search bar.
Selecting "Accessible" from the drop-down menu.
  • Choose a template designed with accessibility in mind.
  1. Utilize keyboard shortcuts for navigation and editing:
    • Ctrl + F1: Toggle the ribbon on/off
    • Alt + F1: Create a chart from selected data
    • Ctrl + Page Up/Down: Move between worksheet tabs

Troubleshooting Common Issues

Alt Text Not Appearing

If your alt text isn’t showing up as expected, try these solutions:

  1. Verify that the alt text was saved correctly:
    • Reopen the Alt Text pane and check if your text is still there.
    • If not, re-enter and save the alt text.
  1. Check compatibility with older Excel versions:
    • Save your file in a compatible format (e.g., .xlsx instead of .xlsm).
    • Use the “Compatibility Checker” under File > Info to identify potential issues.
  1. Ensure screen readers are configured properly:
    • Update your screen reader software to the latest version.
    • Check the screen reader’s settings for image description preferences.

Handling Complex Charts and Graphs

For charts with multiple layers or complex data, consider these approaches:

  1. Break down multi-layered charts into simpler components:
    • Create separate charts for each major data set.
    • Use alt text to explain how the charts relate to each other.
  1. Use data tables in conjunction with alt text:
    • Right-click on the chart and select “Select Data.”
Selecting select data from the available options.
  • Click “Create Data Table” to display the data below the chart.
  • Reference the data table in your alt text for detailed information.
  1. Provide additional context in the surrounding content:
    • Add explanatory text before or after the chart in your spreadsheet.
    • Use cell comments to provide more detailed descriptions of chart elements.

Alt Text in Other Microsoft Office Applications

Adding Alt Text in PowerPoint

The process for adding alt text to charts in PowerPoint is similar to Excel:

  1. Right-click on the chart and select “Format Chart Area.”
Formatting the chart area
  1. Navigate to the “Size & Properties” tab.
Selecting size and properties from the Format chart area menu.
  1. Enter your alt text in the “Description” field under “Alt Text.”
Entering the alt text title

Best practices for PowerPoint presentations:

  • Keep alt text concise, as viewers may have limited time to process information.
  • Consider the presentation context when writing descriptions.
  • Use alt text to reinforce key points from your spoken presentation.

Working with Alt Text in Word

When importing Excel charts into Word documents:

  1. Copy the chart from Excel and paste it into your Word document.
  2. Right-click on the pasted chart and select “Format Chart Area.”
Formatting the chart area
  1. Add alt text as you would in Excel.

To ensure consistency across Office applications:

  • Use similar language and style in your alt text descriptions.
  • Reference your Excel source data when describing charts in Word or PowerPoint.
  • Regularly update alt text if you modify the original Excel chart.

Understanding Alt Text and Its Importance

What is Alt Text?

Alt text, short for alternative text, is a brief description of an image or visual element that screen readers can interpret. It serves as a textual alternative for people who can’t see the image, whether due to visual impairments or technical issues.

The purpose of alt text in digital content is twofold:

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  1. Accessibility: It allows visually impaired users to understand the content and context of images through screen readers.
  2. SEO: Search engines use alt text to better understand and index image content, potentially improving search rankings.

Why Alt Text Matters for Excel Charts

For Excel charts, alt text is particularly important for several reasons:

  1. Accessibility for visually impaired users: Charts often contain critical data and insights. Without proper alt text, visually impaired users might miss out on this information.
  2. SEO and content discoverability: When Excel charts are exported or shared online, alt text helps search engines understand and index the content, making it more discoverable.
  3. Compliance with accessibility standards: Many organizations and governments require digital content to meet accessibility standards, such as the Web Content Accessibility Guidelines (WCAG).

FAQ: Frequently Asked Questions

How do you add alt text to a diagram in Excel?

To add alt text to a diagram in Excel:

  1. Select the diagram.
  2. Right-click and choose “Format Shape.”
  3. Click on the “Size & Properties” icon.
  4. Expand the “Alt Text” section and enter your description.

Can I add alt text to a table in Excel?

Yes, you can add alt text to tables in Excel:

  1. Select the entire table.
  2. Right-click and select “Table Properties.”
  3. Go to the “Alt Text” tab.
  4. Enter a title and description for your table.

What’s the best way to write alt text for a bar graph?

For a bar graph, focus on the key comparisons and trends:

  1. Mention it’s a bar graph.
  2. Describe what the axes represent.
  3. Highlight the highest and lowest values.
  4. Note any significant patterns or outliers.

Example: “Bar graph comparing monthly sales. X-axis: months; Y-axis: sales in thousands. Highest: July ($95K); Lowest: February ($30K). Steady increase from March to August.”

How do I add text directly to a chart in Excel?

To add text directly to a chart:

  1. Select the chart.
  2. Click the “+” button that appears next to the chart.
  3. Check the box next to “Text Box” in the Chart Elements menu.
  4. Click on the newly added text box and type your desired text.
  5. Drag the text box to position it within the chart.

Is there a way to add alt text to multiple charts at once?

Unfortunately, Excel doesn’t provide a built-in way to add alt text to multiple charts simultaneously. You’ll need to add alt text to each chart individually. However, you can use VBA (Visual Basic for Applications) to create a macro that automates this process for multiple charts if you’re comfortable with programming.

Conclusion

Adding alt text to charts in Excel is a crucial step in creating accessible and SEO-friendly spreadsheets. By following the methods and best practices outlined in this guide, you can ensure that your Excel charts are more inclusive and discoverable. Remember to keep your descriptions concise, relevant, and context-aware for the best results.

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Hannah Recker Growth Marketer
Hannah Recker was a data-driven growth marketer before partying in the data became a thing. In her 12 years experience, she's become fascinated with the way data enablement amongst teams can truly make or break a business. This fascination drove her to taking a deep dive into the data industry over the past 4 years in her work at StreamSets and Coefficient.
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