Category: Instagram Insights

How to Import Page Engagement Data from Instagram Insights into Google Sheets

Accessing your Instagram Insights Page Engagement data directly in Google Sheets is essential for flexible analysis, custom reporting, and sharing insights with your marketing team.

Instead of manual exports, you can set up a live connection that keeps your spreadsheet updated automatically.

This guide shows you how to import your Instagram Insights Page Engagement data into Google Sheets using Coefficient.

TLDR

  • Step 1:

    Step 1. Install Coefficient from the Google Workspace Marketplace and connect to your Instagram Insights account.

  • Step 2:

    Step 2. Select Import from… and choose Instagram Insights, then select the Page Engagement data.

  • Step 3:

    Step 3. Configure your import settings and pull the data into your Google Sheet.

  • Step 4:

    Step 4. Set up auto-refresh to keep your Page Engagement data updated automatically on your preferred schedule.

Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 1: Install and Connect Coefficient

First, you need to get Coefficient for Google Sheets.

  • Open Google Sheets.
  • Go to Extensions > Add-ons > Get add-ons.
  • Search for “Coefficient” and install it from the Google Workspace Marketplace.

Once installed, open the Coefficient add-on from Extensions > Coefficient > Launch.

In the Coefficient sidebar, click “Import from…” and find Instagram Insights in the list of connectors. You’ll be guided to connect your Instagram Insights account securely.

Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 2: Import Instagram Insights Page Engagement Data

After connecting, you’ll see options for importing data from Instagram Insights.

  • Select the “Page Engagement” data from the available options.
  • Choose the specific date range and dimensions/metrics you want to include with Page Engagement.
  • You can apply filters, segment data, and preview the data before importing.
  • Click “Import” to pull the data into your active Google Sheet tab.
Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Step 3: Set Up Auto-Refresh (Optional)

To keep your Instagram Insights Page Engagement data current, set up an automatic refresh schedule.

In the Coefficient sidebar, find your imported data.

  • Click the “Refresh” button or the three-dot menu next to your import.
  • Select “Schedule Refresh”.
  • Choose your desired frequency (e.g., daily, hourly, weekly) and time.

Coefficient will now automatically update your sheet with the latest data from Instagram Insights based on your schedule.

Available Instagram Insights Objects

  • Content Engagement
  • Demographic Insights
  • Basic Profile Details

How to Import Content Engagement Data from Instagram Insights into Google Sheets

Accessing your Instagram Insights Content Engagement data directly in Google Sheets is essential for flexible analysis, custom reporting, and sharing insights with your marketing team.

Instead of manual exports, you can set up a live connection that keeps your spreadsheet updated automatically.

This guide shows you how to import your Instagram Insights Content Engagement data into Google Sheets using Coefficient.

TLDR

  • Step 1:

    Step 1. Install Coefficient from the Google Workspace Marketplace and connect to your Instagram Insights account.

  • Step 2:

    Step 2. Select Import from… and choose Instagram Insights, then select the Content Engagement data.

  • Step 3:

    Step 3. Configure your import settings and pull the data into your Google Sheet.

  • Step 4:

    Step 4. Set up auto-refresh to keep your Content Engagement data updated automatically on your preferred schedule.

Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 1: Install and Connect Coefficient

First, you need to get Coefficient for Google Sheets.

  • Open Google Sheets.
  • Go to Extensions > Add-ons > Get add-ons.
  • Search for “Coefficient” and install it from the Google Workspace Marketplace.

Once installed, open the Coefficient add-on from Extensions > Coefficient > Launch.

In the Coefficient sidebar, click “Import from…” and find Instagram Insights in the list of connectors. You’ll be guided to connect your Instagram Insights account securely.

Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 2: Import Instagram Insights Content Engagement Data

After connecting, you’ll see options for importing data from Instagram Insights.

  • Select the “Content Engagement” data from the available options.
  • Choose the specific date range and dimensions/metrics you want to include with Content Engagement.
  • You can apply filters, segment data, and preview the data before importing.
  • Click “Import” to pull the data into your active Google Sheet tab.
Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Step 3: Set Up Auto-Refresh (Optional)

To keep your Instagram Insights Content Engagement data current, set up an automatic refresh schedule.

In the Coefficient sidebar, find your imported data.

  • Click the “Refresh” button or the three-dot menu next to your import.
  • Select “Schedule Refresh”.
  • Choose your desired frequency (e.g., daily, hourly, weekly) and time.

Coefficient will now automatically update your sheet with the latest data from Instagram Insights based on your schedule.

Available Instagram Insights Objects

  • Content Engagement
  • Demographic Insights
  • Basic Profile Details

How to Import Demographic Insights Data from Instagram Insights into Google Sheets

Accessing your Instagram Insights Demographic Insights data directly in Google Sheets is essential for flexible analysis, custom reporting, and sharing insights with your marketing team.

Instead of manual exports, you can set up a live connection that keeps your spreadsheet updated automatically.

This guide shows you how to import your Instagram Insights Demographic Insights data into Google Sheets using Coefficient.

TLDR

  • Step 1:

    Step 1. Install Coefficient from the Google Workspace Marketplace and connect to your Instagram Insights account.

  • Step 2:

    Step 2. Select Import from… and choose Instagram Insights, then select the Demographic Insights data.

  • Step 3:

    Step 3. Configure your import settings and pull the data into your Google Sheet.

  • Step 4:

    Step 4. Set up auto-refresh to keep your Demographic Insights data updated automatically on your preferred schedule.

Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 1: Install and Connect Coefficient

First, you need to get Coefficient for Google Sheets.

  • Open Google Sheets.
  • Go to Extensions > Add-ons > Get add-ons.
  • Search for “Coefficient” and install it from the Google Workspace Marketplace.

Once installed, open the Coefficient add-on from Extensions > Coefficient > Launch.

In the Coefficient sidebar, click “Import from…” and find Instagram Insights in the list of connectors. You’ll be guided to connect your Instagram Insights account securely.

Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 2: Import Instagram Insights Demographic Insights Data

After connecting, you’ll see options for importing data from Instagram Insights.

  • Select the “Demographic Insights” data from the available options.
  • Choose the specific date range and dimensions/metrics you want to include with Demographic Insights.
  • You can apply filters, segment data, and preview the data before importing.
  • Click “Import” to pull the data into your active Google Sheet tab.
Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Step 3: Set Up Auto-Refresh (Optional)

To keep your Instagram Insights Demographic Insights data current, set up an automatic refresh schedule.

In the Coefficient sidebar, find your imported data.

  • Click the “Refresh” button or the three-dot menu next to your import.
  • Select “Schedule Refresh”.
  • Choose your desired frequency (e.g., daily, hourly, weekly) and time.

Coefficient will now automatically update your sheet with the latest data from Instagram Insights based on your schedule.

Available Instagram Insights Objects

  • Content Engagement
  • Demographic Insights
  • Basic Profile Details

How to Import Basic Profile Details Data from Instagram Insights into Google Sheets

Accessing your Instagram Insights Basic Profile Details data directly in Google Sheets is essential for flexible analysis, custom reporting, and sharing insights with your marketing team.

Instead of manual exports, you can set up a live connection that keeps your spreadsheet updated automatically.

This guide shows you how to import your Instagram Insights Basic Profile Details data into Google Sheets using Coefficient.

TLDR

  • Step 1:

    Step 1. Install Coefficient from the Google Workspace Marketplace and connect to your Instagram Insights account.

  • Step 2:

    Step 2. Select Import from… and choose Instagram Insights, then select the Basic Profile Details data.

  • Step 3:

    Step 3. Configure your import settings and pull the data into your Google Sheet.

  • Step 4:

    Step 4. Set up auto-refresh to keep your Basic Profile Details data updated automatically on your preferred schedule.

Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 1: Install and Connect Coefficient

First, you need to get Coefficient for Google Sheets.

  • Open Google Sheets.
  • Go to Extensions > Add-ons > Get add-ons.
  • Search for “Coefficient” and install it from the Google Workspace Marketplace.

Once installed, open the Coefficient add-on from Extensions > Coefficient > Launch.

In the Coefficient sidebar, click “Import from…” and find Instagram Insights in the list of connectors. You’ll be guided to connect your Instagram Insights account securely.

Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 2: Import Instagram Insights Basic Profile Details Data

After connecting, you’ll see options for importing data from Instagram Insights.

  • Select the “Basic Profile Details” data from the available options.
  • Choose the specific date range and dimensions/metrics you want to include with Basic Profile Details.
  • You can apply filters, segment data, and preview the data before importing.
  • Click “Import” to pull the data into your active Google Sheet tab.
Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Step 3: Set Up Auto-Refresh (Optional)

To keep your Instagram Insights Basic Profile Details data current, set up an automatic refresh schedule.

In the Coefficient sidebar, find your imported data.

  • Click the “Refresh” button or the three-dot menu next to your import.
  • Select “Schedule Refresh”.
  • Choose your desired frequency (e.g., daily, hourly, weekly) and time.

Coefficient will now automatically update your sheet with the latest data from Instagram Insights based on your schedule.

Available Instagram Insights Objects

  • Content Engagement
  • Demographic Insights
  • Basic Profile Details

How to Import Basic Profile Details from Instagram Insights into Excel

Tracking your Instagram profile’s key metrics is essential for measuring account growth and overall social media performance. Instagram’s native analytics provide limited ways to monitor these metrics over time.

Coefficient creates a direct connection between your Instagram profile data and Excel, enabling comprehensive tracking and visualization of your account’s growth trajectory.

TLDR

  • Step 1:

    Install Coefficient from the Office Add-ins store in Excel

  • Step 2:

    Connect your Instagram Insights account

  • Step 3:

    Select and import Basic Profile Details data

  • Step 4:

    Set up auto-refresh to maintain current profile metrics

  • Step 5:

    Create account growth dashboards in Excel

Step-by-Step Guide to Importing Instagram Basic Profile Details

Step 1: Install and Connect Coefficient

Begin by adding Coefficient to your Excel environment:

  1. Open Excel on your computer
  2. Navigate to the Insert tab in the ribbon
  3. Click Get Add-ins
  4. Search for “Coefficient” and click Add
  5. Once installed, click the Coefficient icon to open the sidebar
  6. Select “Import Data” to start connecting your data sources
Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 2: Import Basic Profile Details from Instagram Insights

Now, connect to Instagram Insights and select the profile data to import:

  1. In the Coefficient sidebar, click “Import from”
  2. Select “Marketing” from the categories
  3. Choose “Instagram Insights” from the marketing connectors list
  4. Log in to your Instagram account when prompted
  5. Under “Objects,” select “Basic Profile Details”
  6. Choose the time period and specific profile metrics you want to track
  7. Select where in your spreadsheet to import the data
  8. Click “Import” to bring the profile data into Excel
Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 3: Set Up Auto-Refresh (Optional)

Keep your profile metrics current with automatic refreshes:

  1. In the Coefficient sidebar, find your imported profile data
  2. Click the “…” menu and select “Configure refresh”
  3. Choose your preferred refresh frequency (hourly, daily, or weekly)
  4. Set specific times for the data to update
  5. Click “Save” to activate automatic refreshes
Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Maximizing Profile Analytics in Excel

With your Instagram profile data in Excel, you can perform powerful growth analysis:

  • Track follower growth trends over time with custom visualizations
  • Monitor changes in reach, impressions, and profile views
  • Calculate growth rates and set performance benchmarks
  • Compare profile metrics against content publishing frequency
  • Create dynamic social media reports that update automatically

Available Instagram Insights Data in Coefficient

Objects

  • Page Engagement
  • Content Engagement
  • Demographic Insights
  • Basic Profile Details

How to Import Content Engagement from Instagram Insights into Excel

Analyzing the performance of individual Instagram posts is essential for refining your content strategy. Manual data exports from Instagram are time-consuming and often provide incomplete insights.

Coefficient bridges this gap by creating a direct connection between your Instagram content engagement metrics and Excel, enabling comprehensive post performance analysis.

TLDR

  • Step 1:

    Install Coefficient from the Office Add-ins store in Excel

  • Step 2:

    Connect your Instagram Insights account

  • Step 3:

    Select and import Content Engagement data

  • Step 4:

    Set up auto-refresh to maintain current metrics

  • Step 5:

    Create content performance dashboards in Excel

Step-by-Step Guide to Importing Instagram Content Engagement

Step 1: Install and Connect Coefficient

Begin by adding Coefficient to your Excel environment:

  1. Open Excel on your computer
  2. Navigate to the Insert tab in the ribbon
  3. Click Get Add-ins
  4. Search for “Coefficient” and click Add
  5. Once installed, click the Coefficient icon to open the sidebar
  6. Select “Import Data” to start connecting your data sources
Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 2: Import Content Engagement Data from Instagram Insights

Now, connect to Instagram Insights and select the content engagement data to import:

  1. In the Coefficient sidebar, click “Import from”
  2. Select “Marketing” from the categories
  3. Choose “Instagram Insights” from the marketing connectors list
  4. Log in to your Instagram account when prompted
  5. Under “Objects,” select “Content Engagement”
  6. Choose the time period and specific post metrics you want to analyze
  7. Select where in your spreadsheet to import the data
  8. Click “Import” to bring the content performance data into Excel
Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 3: Set Up Auto-Refresh (Optional)

Keep your content engagement metrics current with automatic refreshes:

  1. In the Coefficient sidebar, find your imported content engagement data
  2. Click the “…” menu and select “Configure refresh”
  3. Choose your preferred refresh frequency (hourly, daily, or weekly)
  4. Set specific times for the data to update
  5. Click “Save” to activate automatic refreshes
Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Maximizing Content Analysis in Excel

With your Instagram content engagement data in Excel, you can perform sophisticated analysis:

  • Compare performance across different post types (photos, videos, carousels)
  • Identify which content topics and formats drive the highest engagement
  • Track how metrics like likes, comments, and saves vary by post
  • Calculate custom engagement rates and virality metrics
  • Create content calendars based on historical performance data

Available Instagram Insights Data in Coefficient

Objects

  • Page Engagement
  • Content Engagement
  • Demographic Insights
  • Basic Profile Details

How to Import Demographic Insights from Instagram Insights into Excel

Understanding your Instagram audience demographics is crucial for creating targeted content and effective social media strategies. Instagram’s native analytics provide limited export options and fragmented demographic insights.

Coefficient solves this by creating a direct connection between your Instagram demographic data and Excel, enabling comprehensive audience analysis and visualization.

TLDR

  • Step 1:

    Install Coefficient from the Office Add-ins store in Excel

  • Step 2:

    Connect your Instagram Insights account

  • Step 3:

    Select and import Demographic Insights data

  • Step 4:

    Set up auto-refresh to maintain current audience information

  • Step 5:

    Create audience analysis dashboards in Excel

Step-by-Step Guide to Importing Instagram Demographic Insights

Step 1: Install and Connect Coefficient

Begin by adding Coefficient to your Excel environment:

  1. Open Excel on your computer
  2. Navigate to the Insert tab in the ribbon
  3. Click Get Add-ins
  4. Search for “Coefficient” and click Add
  5. Once installed, click the Coefficient icon to open the sidebar
  6. Select “Import Data” to start connecting your data sources
Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 2: Import Demographic Insights from Instagram Insights

Now, connect to Instagram Insights and select the demographic data to import:

  1. In the Coefficient sidebar, click “Import from”
  2. Select “Marketing” from the categories
  3. Choose “Instagram Insights” from the marketing connectors list
  4. Log in to your Instagram account when prompted
  5. Under “Objects,” select “Demographic Insights”
  6. Choose the specific demographic metrics you want to analyze
  7. Select where in your spreadsheet to import the data
  8. Click “Import” to bring the demographic data into Excel
Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 3: Set Up Auto-Refresh (Optional)

Keep your demographic insights current with automatic refreshes:

  1. In the Coefficient sidebar, find your imported demographic data
  2. Click the “…” menu and select “Configure refresh”
  3. Choose your preferred refresh frequency (hourly, daily, or weekly)
  4. Set specific times for the data to update
  5. Click “Save” to activate automatic refreshes
Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Maximizing Audience Analysis in Excel

With your Instagram demographic insights in Excel, you can perform advanced audience analysis:

  • Create detailed visualizations of your audience composition
  • Track changes in demographic patterns over time
  • Compare audience demographics against content performance
  • Develop content strategies tailored to specific demographic segments
  • Identify potential growth opportunities in underrepresented audience segments

Available Instagram Insights Data in Coefficient

Objects

  • Page Engagement
  • Content Engagement
  • Demographic Insights
  • Basic Profile Details

How to Import Page Engagement from Instagram Insights into Excel

Monitoring Instagram page engagement is crucial for understanding audience interactions with your brand. Manual exports from Instagram create extra work and lead to analysis based on outdated information.

Coefficient creates a direct connection between your Instagram Insights page engagement data and Excel, ensuring you always have the most current metrics for analysis.

TLDR

  • Step 1:

    Install Coefficient from the Office Add-ins store in Excel

  • Step 2:

    Connect your Instagram Insights account

  • Step 3:

    Select and import Page Engagement data

  • Step 4:

    Set up auto-refresh to keep your data current

  • Step 5:

    Create engagement analysis dashboards in Excel

Step-by-Step Guide to Importing Instagram Page Engagement

Step 1: Install and Connect Coefficient

Begin by adding Coefficient to your Excel environment:

  1. Open Excel on your computer
  2. Navigate to the Insert tab in the ribbon
  3. Click Get Add-ins
  4. Search for “Coefficient” and click Add
  5. Once installed, click the Coefficient icon to open the sidebar
  6. Select “Import Data” to start connecting your data sources
Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 2: Import Page Engagement Data from Instagram Insights

Now, connect to Instagram Insights and select the page engagement data to import:

  1. In the Coefficient sidebar, click “Import from”
  2. Select “Marketing” from the categories
  3. Choose “Instagram Insights” from the marketing connectors list
  4. Log in to your Instagram account when prompted
  5. Under “Objects,” select “Page Engagement”
  6. Choose the time period and specific engagement metrics you want to analyze
  7. Select where in your spreadsheet to import the data
  8. Click “Import” to bring the page engagement data into Excel
Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 3: Set Up Auto-Refresh (Optional)

Keep your page engagement metrics current with automatic refreshes:

  1. In the Coefficient sidebar, find your imported page engagement data
  2. Click the “…” menu and select “Configure refresh”
  3. Choose your preferred refresh frequency (hourly, daily, or weekly)
  4. Set specific times for the data to update
  5. Click “Save” to activate automatic refreshes
Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Maximizing Instagram Engagement Analysis in Excel

With your Instagram page engagement data in Excel, you can perform powerful analysis:

  • Track engagement trends over time with customized charts
  • Compare engagement rates across different time periods
  • Identify patterns in follower activity and engagement
  • Calculate custom engagement metrics with Excel formulas
  • Create dynamic social media dashboards that update automatically

Available Instagram Insights Data in Coefficient

Objects

  • Page Engagement
  • Content Engagement
  • Demographic Insights
  • Basic Profile Details