How to Import Demographic Insights Data from Instagram Insights into Google Sheets

using Coefficient google-sheets Add-in (500k+ users)

Learn how to easily import live Instagram Insights Demographic Insights data into Google Sheets using Coefficient for streamlined analysis and reporting.

“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”

5 star rating coeff g2 badge

Accessing your Instagram Insights Demographic Insights data directly in Google Sheets is essential for flexible analysis, custom reporting, and sharing insights with your marketing team.

Instead of manual exports, you can set up a live connection that keeps your spreadsheet updated automatically.

This guide shows you how to import your Instagram Insights Demographic Insights data into Google Sheets using Coefficient.

TLDR

  • Step 1:

    Step 1. Install Coefficient from the Google Workspace Marketplace and connect to your Instagram Insights account.

  • Step 2:

    Step 2. Select Import from… and choose Instagram Insights, then select the Demographic Insights data.

  • Step 3:

    Step 3. Configure your import settings and pull the data into your Google Sheet.

  • Step 4:

    Step 4. Set up auto-refresh to keep your Demographic Insights data updated automatically on your preferred schedule.

Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 1: Install and Connect Coefficient

First, you need to get Coefficient for Google Sheets.

  • Open Google Sheets.
  • Go to Extensions > Add-ons > Get add-ons.
  • Search for “Coefficient” and install it from the Google Workspace Marketplace.

Once installed, open the Coefficient add-on from Extensions > Coefficient > Launch.

In the Coefficient sidebar, click “Import from…” and find Instagram Insights in the list of connectors. You’ll be guided to connect your Instagram Insights account securely.

Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 2: Import Instagram Insights Demographic Insights Data

After connecting, you’ll see options for importing data from Instagram Insights.

  • Select the “Demographic Insights” data from the available options.
  • Choose the specific date range and dimensions/metrics you want to include with Demographic Insights.
  • You can apply filters, segment data, and preview the data before importing.
  • Click “Import” to pull the data into your active Google Sheet tab.
Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Step 3: Set Up Auto-Refresh (Optional)

To keep your Instagram Insights Demographic Insights data current, set up an automatic refresh schedule.

In the Coefficient sidebar, find your imported data.

  • Click the “Refresh” button or the three-dot menu next to your import.
  • Select “Schedule Refresh”.
  • Choose your desired frequency (e.g., daily, hourly, weekly) and time.

Coefficient will now automatically update your sheet with the latest data from Instagram Insights based on your schedule.

Available Instagram Insights Objects

  • Content Engagement
  • Demographic Insights
  • Basic Profile Details

Frequently Asked Questions

  • How to get Demographic Insights from Instagram Insights?

    down-chevron

    Connect Instagram Insights to Google Sheets using Coefficient. You can then select the ‘Demographic Insights’ data and import it directly into your sheet, often combined with metrics like reach or impressions.

  • How do I get a list of Demographic Insights in Instagram Insights?

    down-chevron

    Instagram Insights provides aggregated data like Demographic Insights over time or by dimension. Use Coefficient to pull this data into Google Sheets for analysis.

  • How to automate importing Instagram Insights Demographic Insights to Google Sheets daily?

    down-chevron

    With Coefficient, you can set up a daily auto-refresh schedule for your Instagram Insights data import that includes ‘Demographic Insights’. This keeps your sheet updated automatically.

  • How do I download Demographic Insights data from Instagram Insights?

    down-chevron

    Coefficient allows you to download or import live Demographic Insights data from Instagram Insights directly into Google Sheets, avoiding manual export processes.

  • How to send email alerts about Demographic Insights data from Instagram Insights?

    down-chevron

    While Coefficient imports the data, you can use Google Sheets features or other tools combined with Coefficient’s auto-refresh to trigger email alerts based on changes in the imported Instagram Insights Demographic Insights data.

500,000+ happy users
Get Started Now
Connect any system to Google Sheets in just seconds.
Get Started

Trusted By Over 50,000 Companies