Accessing your Instagram Insights Demographic Insights data directly in Google Sheets is essential for flexible analysis, custom reporting, and sharing insights with your marketing team.
Instead of manual exports, you can set up a live connection that keeps your spreadsheet updated automatically.
This guide shows you how to import your Instagram Insights Demographic Insights data into Google Sheets using Coefficient.
TLDR
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Step 1:
Step 1. Install Coefficient from the Google Workspace Marketplace and connect to your Instagram Insights account.
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Step 2:
Step 2. Select Import from… and choose Instagram Insights, then select the Demographic Insights data.
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Step 3:
Step 3. Configure your import settings and pull the data into your Google Sheet.
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Step 4:
Step 4. Set up auto-refresh to keep your Demographic Insights data updated automatically on your preferred schedule.

Step 1: Install and Connect Coefficient
First, you need to get Coefficient for Google Sheets.
- Open Google Sheets.
- Go to Extensions > Add-ons > Get add-ons.
- Search for “Coefficient” and install it from the Google Workspace Marketplace.
Once installed, open the Coefficient add-on from Extensions > Coefficient > Launch.
In the Coefficient sidebar, click “Import from…” and find Instagram Insights in the list of connectors. You’ll be guided to connect your Instagram Insights account securely.

Step 2: Import Instagram Insights Demographic Insights Data
After connecting, you’ll see options for importing data from Instagram Insights.
- Select the “Demographic Insights” data from the available options.
- Choose the specific date range and dimensions/metrics you want to include with Demographic Insights.
- You can apply filters, segment data, and preview the data before importing.
- Click “Import” to pull the data into your active Google Sheet tab.

Step 3: Set Up Auto-Refresh (Optional)
To keep your Instagram Insights Demographic Insights data current, set up an automatic refresh schedule.
In the Coefficient sidebar, find your imported data.
- Click the “Refresh” button or the three-dot menu next to your import.
- Select “Schedule Refresh”.
- Choose your desired frequency (e.g., daily, hourly, weekly) and time.
Coefficient will now automatically update your sheet with the latest data from Instagram Insights based on your schedule.
Available Instagram Insights Objects
- Content Engagement
- Demographic Insights
- Basic Profile Details
Frequently Asked Questions
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