How to Import Page Engagement from Instagram Insights into Excel

Monitoring Instagram page engagement is crucial for understanding audience interactions with your brand. Manual exports from Instagram create extra work and lead to analysis based on outdated information.

Coefficient creates a direct connection between your Instagram Insights page engagement data and Excel, ensuring you always have the most current metrics for analysis.

Step-by-Step Guide to Importing Instagram Page Engagement

Step 1: Install and Connect Coefficient

Begin by adding Coefficient to your Excel environment:

1. Open Excel on your computer
2. Navigate to the Insert tab in the ribbon
3. Click Get Add-ins
4. Search for “Coefficient” and click Add
5. Once installed, click the Coefficient icon to open the sidebar
6. Select “Import Data” to start connecting your data sources

Step 2: Import Page Engagement Data from Instagram Insights

Now, connect to Instagram Insights and select the page engagement data to import:

1. In the Coefficient sidebar, click “Import from”
2. Select “Marketing” from the categories
3. Choose “Instagram Insights” from the marketing connectors list
4. Log in to your Instagram account when prompted
5. Under “Objects,” select “Page Engagement”
6. Choose the time period and specific engagement metrics you want to analyze
7. Select where in your spreadsheet to import the data
8. Click “Import” to bring the page engagement data into Excel

Step 3: Set Up Auto-Refresh (Optional)

Keep your page engagement metrics current with automatic refreshes:

1. In the Coefficient sidebar, find your imported page engagement data
2. Click the “…” menu and select “Configure refresh”
3. Choose your preferred refresh frequency (hourly, daily, or weekly)
4. Set specific times for the data to update
5. Click “Save” to activate automatic refreshes

Maximizing Instagram Engagement Analysis in Excel

With your Instagram page engagement data in Excel, you can perform powerful analysis:

• Track engagement trends over time with customized charts
• Compare engagement rates across different time periods
• Identify patterns in follower activity and engagement
• Calculate custom engagement metrics with Excel formulas
• Create dynamic social media dashboards that update automatically