How to Import Demographic Insights from Instagram Insights into Excel

Understanding your Instagram audience demographics is crucial for creating targeted content and effective social media strategies. Instagram’s native analytics provide limited export options and fragmented demographic insights.

Coefficient solves this by creating a direct connection between your Instagram demographic data and Excel, enabling comprehensive audience analysis and visualization.

Step-by-Step Guide to Importing Instagram Demographic Insights

Step 1: Install and Connect Coefficient

Begin by adding Coefficient to your Excel environment:

1. Open Excel on your computer
2. Navigate to the Insert tab in the ribbon
3. Click Get Add-ins
4. Search for “Coefficient” and click Add
5. Once installed, click the Coefficient icon to open the sidebar
6. Select “Import Data” to start connecting your data sources

Step 2: Import Demographic Insights from Instagram Insights

Now, connect to Instagram Insights and select the demographic data to import:

1. In the Coefficient sidebar, click “Import from”
2. Select “Marketing” from the categories
3. Choose “Instagram Insights” from the marketing connectors list
4. Log in to your Instagram account when prompted
5. Under “Objects,” select “Demographic Insights”
6. Choose the specific demographic metrics you want to analyze
7. Select where in your spreadsheet to import the data
8. Click “Import” to bring the demographic data into Excel

Step 3: Set Up Auto-Refresh (Optional)

Keep your demographic insights current with automatic refreshes:

1. In the Coefficient sidebar, find your imported demographic data
2. Click the “…” menu and select “Configure refresh”
3. Choose your preferred refresh frequency (hourly, daily, or weekly)
4. Set specific times for the data to update
5. Click “Save” to activate automatic refreshes

Maximizing Audience Analysis in Excel

With your Instagram demographic insights in Excel, you can perform advanced audience analysis:

• Create detailed visualizations of your audience composition
• Track changes in demographic patterns over time
• Compare audience demographics against content performance
• Develop content strategies tailored to specific demographic segments
• Identify potential growth opportunities in underrepresented audience segments