How to Import Content Engagement from Instagram Insights into Excel

Analyzing the performance of individual Instagram posts is essential for refining your content strategy. Manual data exports from Instagram are time-consuming and often provide incomplete insights.

Coefficient bridges this gap by creating a direct connection between your Instagram content engagement metrics and Excel, enabling comprehensive post performance analysis.

Step-by-Step Guide to Importing Instagram Content Engagement

Step 1: Install and Connect Coefficient

Begin by adding Coefficient to your Excel environment:

1. Open Excel on your computer
2. Navigate to the Insert tab in the ribbon
3. Click Get Add-ins
4. Search for “Coefficient” and click Add
5. Once installed, click the Coefficient icon to open the sidebar
6. Select “Import Data” to start connecting your data sources

Step 2: Import Content Engagement Data from Instagram Insights

Now, connect to Instagram Insights and select the content engagement data to import:

1. In the Coefficient sidebar, click “Import from”
2. Select “Marketing” from the categories
3. Choose “Instagram Insights” from the marketing connectors list
4. Log in to your Instagram account when prompted
5. Under “Objects,” select “Content Engagement”
6. Choose the time period and specific post metrics you want to analyze
7. Select where in your spreadsheet to import the data
8. Click “Import” to bring the content performance data into Excel

Step 3: Set Up Auto-Refresh (Optional)

Keep your content engagement metrics current with automatic refreshes:

1. In the Coefficient sidebar, find your imported content engagement data
2. Click the “…” menu and select “Configure refresh”
3. Choose your preferred refresh frequency (hourly, daily, or weekly)
4. Set specific times for the data to update
5. Click “Save” to activate automatic refreshes

Maximizing Content Analysis in Excel

With your Instagram content engagement data in Excel, you can perform sophisticated analysis:

• Compare performance across different post types (photos, videos, carousels)
• Identify which content topics and formats drive the highest engagement
• Track how metrics like likes, comments, and saves vary by post
• Calculate custom engagement rates and virality metrics
• Create content calendars based on historical performance data