How to track product-specific NPS trends when platform only shows overall score

using Coefficient excel Add-in (500k+ users)

Track product-specific NPS trends over time when HubSpot only shows aggregated overall scores. Build historical analysis for each product line.

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HubSpot’s NPS reporting aggregates all responses into overall scores, making it impossible to track trends for specific products over time. You can see your general NPS direction but can’t identify which products are improving or declining in customer satisfaction.

Here’s how to build historical trend analysis for each product line using live data imports combined with snapshot capabilities that preserve data over time.

Combine live imports with historical snapshots using Coefficient

Coefficientenables product-specific NPS trend tracking by combining live data imports with snapshot capabilities. You can build time-series analysis that shows NPS evolution by product while maintaining current data for ongoing analysis.

How to make it work

Step 1. Set up live imports with product-specific filtering.

HubSpotConnect toand import NPS responses with timestamps and product associations. Use filtering to create separate datasets for each product line, giving you current NPS calculations that update automatically as new survey responses arrive.

Step 2. Capture historical data points with scheduled snapshots.

Use Coefficient’s snapshot feature to capture product-specific NPS scores on scheduled intervals – weekly, monthly, or quarterly. This preserves historical data points while your live imports continue updating with current responses, building the time-series data you need for trend analysis.

Step 3. Build comparative trend dashboards for multiple products.

Create dashboards showing multiple product NPS trends side-by-side using your captured snapshots. Track “Product A NPS” monthly while simultaneously monitoring “Product B NPS” and “Product C NPS” trends, identifying which products are improving or declining over time.

Step 4. Automate trend updates with scheduled refreshes.

HubSpotSet up scheduled imports that automatically update product-specific trend charts as new survey responses are collected from. Your trend analysis stays current while historical snapshots preserve the data points needed for long-term pattern recognition.

Identify product performance patterns over time

Start trackingProduct-specific NPS trends reveal which parts of your business are gaining or losing customer satisfaction momentum. Historical tracking combined with live updates gives you both current insights and long-term perspective.your product-specific NPS trends today.

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