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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
You can create sophisticated KPI tracking and insights reporting systems that rival expensive premium software by combining automated data collection with spreadsheet formulas and visualization tools.
This approach transforms Google Sheets into a powerful performance metrics platform that delivers actionable business insights without software licensing costs.
Track KPIs and generate automated insights using Coefficient
Coefficient transforms Google Sheets into a comprehensive KPI tracking platform by automating data collection from HubSpot and other business systems. You can build custom formulas for complex KPIs while maintaining automated data refreshes that keep your insights current.
How to make it work
Step 1. Define and import your KPIs.
Connect to data sources containing your key metrics and use dynamic filters to pull specific KPI data like “Revenue where Region = ‘North America'” or “Deals where Stage = ‘Closed Won'”. Set up multiple imports for different departmental KPIs and configure scheduled refreshes to ensure data stays current.
Step 2. Build automated KPI calculations.
Create custom formulas for complex KPIs like conversion rates, customer lifetime value, and growth percentages. Use Coefficient’s Formula Auto Fill Down feature to maintain calculations as data updates, and build year-over-year and month-over-month comparison metrics using historical snapshots.
Step 3. Set up insights generation techniques.
Use Google Sheets’ FORECAST function with imported historical data for trend analysis, implement conditional formatting to highlight unusual KPI movements, and compare actual vs. target KPIs using imported budget data for performance benchmarking.
Step 4. Create an automated reporting workflow.
Schedule daily raw performance data imports, set up KPI formulas to update automatically, configure email notifications for KPIs outside acceptable ranges, and create weekly snapshots for historical trend analysis. Use automated distribution to send scheduled reports to stakeholders.
Step 5. Build your KPI dashboard structure.
Create an executive summary with top 5 KPIs using traffic light status indicators, build departmental views for sales, marketing, and operations metrics, add 12-month rolling charts for each KPI, and include an insights section with automated observations using IF statements based on KPI values.
Start tracking KPIs without premium software costs
Automated KPI tracking eliminates the need for expensive BI tools while delivering the actionable insights your business needs for data-driven decision making. Begin building your KPI tracking system with Coefficient’s free platform today.
