)
Written by
Table of Contents
“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
HubSpot time series charts include all time periods by default, showing zero values for dates without data. This creates misleading visualizations that break trend lines and make it difficult to identify actual performance patterns, especially for intermittent activities.
You can gain complete control over your data before visualization to create clean charts that show only meaningful activity periods.
Remove zeros and build clean visualizations using Coefficient
Coefficient gives you complete control over your HubSpot data before visualization by importing it into HubSpot spreadsheets where you can apply zero-removal techniques. This creates smooth trend lines that accurately represent your marketing performance.
How to make it work
Step 1. Import HubSpot data and apply zero-removal filters.
Bring your HubSpot time series data into your spreadsheet via Coefficient. Use these formulas to remove zeros:for simple filtering,for conditional aggregation, orto replace zeros with blanks.
Step 2. Create charts using filtered data ranges.
Build your visualizations using only the non-zero data ranges from step 1. Use dynamic named ranges that automatically exclude zeros, create custom sparklines that ignore empty values, and implement moving averages that skip zero periods for smoother trend analysis.
Step 3. Set up automated zero-removal and refresh.
Schedule Coefficient to refresh your data and automatically apply zero-removal filters. This ensures your clean visualizations stay current as new data comes in, maintaining the integrity of your trend lines without manual intervention.
Step 4. Build alerts for new activity periods.
Create alerts that notify you when new non-zero data appears and use Coefficient’s snapshot feature to capture only active periods for historical comparisons. This helps you track when campaigns become active again after quiet periods.
Show only meaningful activity in your reports
Clean time series visualizations without zero-value noise provide accurate insights into your HubSpot marketing campaign performance and enable better strategic decisions. Start building cleaner charts today.
