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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
CoefficientMost email tools like Mailgun, SendGrid, and Postmark don’t provide native HubSpot deliverability reporting, butconsolidates deliverability data from multiple platforms into unified HubSpot dashboards.
You’ll discover how to create comprehensive deliverability tracking that combines CRM data with external email metrics for complete visibility.
Build unified deliverability dashboards with data consolidation using Coefficient
HubSpotHubSpot’sCoefficient enables data consolidation from multiple email platforms, matching deliverability metrics withcontact properties to create comprehensive deliverability insights that individual tools cannot provide withininterface.
How to make it work
Step 1. Import HubSpot contact data with relevant properties.
Use Coefficient to pull HubSpot contacts with email addresses, industry, company size, lead source, and other segmentation properties. This creates your master contact list for deliverability analysis across different dimensions.
Step 2. Connect deliverability data from email tools.
Import deliverability reports from tools like Mailgun, SendGrid, or Amazon SES. Bring in metrics like delivery status, bounce rates, spam scores, and reputation data. Match email addresses between HubSpot contacts and deliverability records.
Step 3. Create advanced deliverability metrics with formulas.
Build formulas to calculate deliverability rates by contact segment. Useto track deliverability by industry. Create similar formulas for company size, lead source, and other properties.
Step 4. Set up automated deliverability scoring.
Create composite deliverability scores using formulas like. Calculate bounce rate trends and spam score tracking over time periods.
Step 5. Push deliverability insights back to HubSpot.
Use Coefficient’s scheduled exports to update HubSpot contact properties with deliverability scores. Create custom properties for delivery rates, bounce status, and reputation scores. Set up automated alerts when deliverability thresholds are breached.
Step 6. Generate comprehensive deliverability reports.
Create dashboards that combine CRM data with deliverability insights. Track ROI analysis of different email service providers, segment-specific deliverability performance, and historical trends that help optimize email strategy.
Get complete deliverability visibility across all platforms
Start buildingThis unified approach provides comprehensive deliverability insights that individual email tools simply cannot offer within HubSpot’s native interface.your deliverability tracking system.
