)
Written by
Table of Contents
“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
HubSpotCoefficientYou can sync Google Sheets form responses directly tocontacts and trigger conditional email workflows automatically using.
This guide shows you how to set up real-time form data synchronization and create automated email sequences based on your Google Sheets responses.
Bridge the gap between Google Forms and HubSpot automation using Coefficient
HubSpot’s native form tools only work with forms created inside HubSpot. But many teams prefer Google Forms for data collection and want to keep their existing Google Sheets workflow while gaining HubSpot’s email automation power.
Coefficient solves this by creating a direct bridge between your Google Sheets form responses and HubSpot contact properties. Once your form data syncs to HubSpot, workflows can trigger automatically based on the imported information.
How to make it work
Step 1. Connect your Google Sheets form responses to Coefficient.
Open your Google Sheets document with form responses. Install Coefficient from the Google Workspace Marketplace, then click the Coefficient sidebar. Go to “Connected Sources” and select Google Sheets to establish the connection.
Step 2. Set up scheduled exports to HubSpot.
In Coefficient’s sidebar, choose “Export to HubSpot” and select your form response sheet. Configure the scheduled export to push new responses hourly or in real-time. Choose “Append New Data” to ensure new form responses are added without overwriting existing contacts.
Step 3. Map form fields to HubSpot contact properties.
Coefficient automatically maps common fields like name, email, and phone. For custom form questions, create corresponding HubSpot properties (dropdown for status, checkboxes for multi-select answers, date properties for timestamps). Map each Google Sheets column to its matching HubSpot property.
Step 4. Create conditional HubSpot workflows.
In HubSpot, build workflows that enroll contacts based on the synced form data. Set enrollment criteria using the imported properties – for example, enroll contacts where “Application Status” equals “Submitted” or “Interest Level” is “High Priority.”
Step 5. Enable bi-directional tracking.
Set up Coefficient imports to pull HubSpot email engagement data back to your Google Sheets. This creates complete visibility – you can see form responses, email opens, clicks, and sequence completion all in one spreadsheet.
Start automating your form response workflows
Try CoefficientThis setup keeps your familiar Google Forms process while adding HubSpot’s sophisticated email automation. Your team gets the best of both platforms without changing existing workflows.to connect your forms and start automating today.
