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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
Native Salesforce-HubSpot integration doesn’t support individual contact property sync – it operates on an object-level basis where entire property sets sync together, preventing the granular property mapping control many users need.
But there’s a way to achieve true selective data sync for individual contact properties through a spreadsheet-based workflow.
Individual property sync using Coefficient
Coefficient enables field-level sync control by connecting both your Salesforce and HubSpot accounts through Google Sheets . This lets you sync individual properties like mobile phone numbers, custom fields, or specific demographic data without affecting other contact properties.
How to make it work
Step 1. Connect both systems to Coefficient.
Link your Salesforce and HubSpot accounts through the Connected Sources menu. This establishes the foundation for selective property sync between both platforms.
Step 2. Import specific properties from Salesforce.
Pull only the individual contact properties you want to sync from Salesforce. Coefficient’s custom field selection lets you choose exactly which properties to import – whether it’s mobile phone numbers, lead scores, or custom demographic fields.
Step 3. Cross-reference with existing HubSpot data.
Import existing HubSpot contact data to identify which records need property updates and prevent unwanted overwrites. Use spreadsheet formulas to match contacts between systems and create conditional logic for when updates should occur.
Step 4. Execute targeted property updates.
Use Coefficient’s UPDATE export action to push only the selected properties to specific HubSpot contacts, maintaining data integrity. Schedule this selective sync to run automatically (hourly, daily, or weekly) for ongoing property-specific maintenance.
Get the field control you need
This method provides the field-level sync control that native integrations lack, allowing precise property management between Salesforce and HubSpot. Start building your selective sync workflow today.
