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Salesforce has a known limitation where email notifications may not send when the submitter and approver share the same email address, as the system assumes it’s unnecessary to notify someone of their own submission.
You can build effective workarounds that bypass Salesforce’s email logic and ensure approval notifications reach stakeholders even in same-email scenarios through custom notification systems and intelligent routing workflows.
Create custom notification systems for same-email approval scenarios using Coefficient
The most effective solution uses Coefficient to build automated notification workflows that bypass Salesforce ‘s native email logic, ensuring approval notifications are delivered regardless of email address matching between submitters and approvers.
How to make it work
Step 1. Import approval data with submitter-approver correlation.
Connect to ProcessInstance object and include fields that show both submitter and approver information. Use dynamic filters to identify approvals where submitter email equals approver email, creating a targeted dataset for same-email scenarios.
Step 2. Set up custom notification triggers.
Configure Coefficient alerts that trigger when new rows are added to your approval data. Set up custom notification messages that include approval details, direct links to approval records, and relevant context information. These notifications bypass Salesforce’s email suppression logic entirely.
Step 3. Build alternative stakeholder routing.
Import User hierarchy data to identify secondary notification recipients like managers, assistants, or team leads. Use formula auto-fill to determine alternative notification contacts when primary approver matches submitter, ensuring someone always receives approval notifications.
Step 4. Create approval queue monitoring for same-email cases.
Set up scheduled snapshots of pending approvals with filters specifically for same-email scenarios. Configure escalation reports that highlight when self-approvals remain pending, as these often lack proper notification visibility.
Step 5. Implement comprehensive tracking dashboards.
Build dashboards that monitor all approval submissions regardless of email configuration. Use conditional formatting to highlight same-email approval situations and create automated reports showing approval queue status and completion rates.
Never miss an approval notification again
This approach ensures approval notifications reach stakeholders even when Salesforce’s native email logic suppresses them for same-email scenarios, maintaining workflow efficiency and visibility. Build your custom notification system today.
