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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
HubSpotRunningand Instantly email campaigns simultaneously creates significant conflict risks including duplicate emails, inconsistent messaging, email fatigue, and deliverability issues that can damage your sender reputation.
But you can coordinate both platforms to prevent these conflicts while maximizing your email marketing effectiveness.
Campaign coordination using Coefficient
CoefficientHubSpotprovides the coordination layer needed to prevent campaign conflicts betweenand Instantly. This approach eliminates deliverability and engagement issues that commonly occur when running parallel email campaigns without proper orchestration.
How to make it work
Step 1. Create unified contact management.
Import your HubSpot contact lists and Instantly campaign targets into Google Sheets using Coefficient’s scheduled imports. This creates a master view of all email recipients across both platforms, giving you complete visibility into campaign overlap.
Step 2. Implement send frequency controls.
Use spreadsheet formulas to track email send dates from both platforms. Set up Coefficient’s Dynamic Filtering to identify contacts who have received emails within your defined frequency limits, such as no more than 2 emails per week total.
Step 3. Coordinate campaign timing with conditional logic.
Create conditional logic that determines which platform should email specific contacts based on campaign priority, engagement history, or lead stage. Use Coefficient’s Conditional Exports to update contact properties in HubSpot that can suppress workflows when Instantly campaigns are active.
Step 4. Manage suppression lists automatically.
Use Coefficient’s Contact List Sync functionality to automatically add or remove contacts from HubSpot lists based on Instantly campaign participation. This ensures proper suppression across platforms without manual list management.
Step 5. Monitor campaign overlap with alerts.
Set up Coefficient’s Alerts to notify you when contacts are scheduled to receive emails from both platforms within your defined conflict window. This allows for manual intervention when needed to prevent over-communication.
Step 6. Track unified performance metrics.
Create consolidated reporting that combines engagement metrics from both platforms using Coefficient’s data consolidation capabilities. This gives you complete visibility into email performance regardless of sending platform.
Coordinate your campaigns effectively
Start coordinatingThis coordination system prevents the deliverability and engagement issues that commonly occur when running parallel email campaigns without proper orchestration.your campaigns to maximize effectiveness while protecting your sender reputation.
