Why are phone numbers not importing from Excel file to contacts tab

using Coefficient excel Add-in (500k+ users)

Fix phone number import issues from Excel to HubSpot contacts. Learn why formatting causes failures and how to ensure proper field mapping for successful imports.

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HubSpotPhone numbers fail to import from Excel because’s native import tool struggles with formatting inconsistencies like spaces, dashes, parentheses, and international formats that don’t match its strict field validation requirements.

Here’s how to fix this problem and ensure your phone numbers map correctly every time.

CoefficientSkip the traditional import process with

HubSpotInstead of fighting with HubSpot’s rigid import requirements,users can connect their spreadsheets directly to their CRM. This eliminates the guesswork around field mapping and gives you complete control over data formatting before it reaches your contacts tab.

How to make it work

Step 1. Connect your Excel file to Coefficient.

Open your Excel workbook and install the Coefficient add-in. Connect to your HubSpot account through the sidebar’s “Connected Sources” menu. This creates a live bridge between your spreadsheet and CRM.

Step 2. Clean your phone number data in Excel.

Use Excel formulas to standardize your phone number formatting before export. For example, use `=SUBSTITUTE(SUBSTITUTE(SUBSTITUTE(A2,”(“,””),”)”,””),” “,””)` to remove parentheses and spaces, then format consistently as +1-XXX-XXX-XXXX.

Step 3. Use Coefficient’s Export functionality.

Select your cleaned phone number data and choose either UPDATE (for existing contacts) or INSERT (for new contacts) from Coefficient’s export actions. The system automatically handles field mapping when working with HubSpot data.

Step 4. Verify field mapping before export.

Coefficient’s manual mapping interface lets you preview how your phone numbers will align with HubSpot’s phone field. This prevents the silent failures that cause blank fields in traditional imports.

Get your contact data flowing smoothly

Start connectingPhone number import failures don’t have to derail your data management. With proper formatting and direct CRM connection, you can ensure every contact record populates correctly.your Excel data to HubSpot today.

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