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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
Mapping Google Ads campaign IDs to NetSuite customer records is essential for accurate ROI tracking. Without systematic campaign-to-customer connections, you can’t calculate true campaign-level performance or customer acquisition costs.
Here’s how to create reliable campaign mapping that enables precise marketing attribution and ROI analysis.
Custom field integration creates systematic campaign mapping
Coefficient provides the data integration tools necessary to create critical campaign-to-customer connections. While NetSuite customer records don’t natively store Google Ads identifiers, automated data correlation solves this attribution challenge.
How to make it work
Step 1. Import NetSuite customer records with campaign tracking fields.
Use Records & Lists to pull NetSuite Customer records including custom fields designed to capture Google Ads campaign IDs, UTM parameters, and source attribution data. This creates the foundation for campaign mapping.
Step 2. Pull Google Ads campaign data with identifiers.
Import Google Ads campaign performance data including campaign IDs, names, and spend metrics. This provides the campaign reference data needed for correlation with NetSuite customer records.
Step 3. Create automated lookup functions for campaign matching.
Build VLOOKUP and INDEX-MATCH formulas in your spreadsheet to automatically match campaign IDs from Google Ads imports with corresponding customer records from NetSuite. This eliminates manual mapping errors.
Step 4. Handle multi-touch attribution scenarios.
Import transaction history from NetSuite to identify customers influenced by multiple campaigns. This enables sophisticated attribution modeling beyond simple last-click attribution.
Step 5. Schedule regular mapping validation.
Set up automated data refreshes to ensure campaign ID mappings stay current as new customers are acquired and campaigns evolve. This maintains attribution accuracy over time.
Step 6. Calculate campaign-level ROI metrics.
Combine mapped campaign data with NetSuite transaction amounts to calculate accurate campaign-level ROI, customer acquisition costs, and lifetime value metrics.
Enable precise marketing attribution
Systematic campaign-to-customer mapping provides the foundation for accurate marketing spend analysis that manual processes cannot maintain consistently. Start building reliable Google Ads and NetSuite ROI tracking today.
