How to Import Segment Migrations Data from Shopify into Google Sheets

Tracking customer segment migrations in Shopify helps you understand how shoppers move between different groups. But getting this data into a workable format can be tricky.

With Coefficient, you can pull Segment Migrations data directly into Google Sheets for deeper analysis and reporting.

Step-by-step guide to importing Shopify Segment Migrations

Step 1: Install Coefficient and connect to Shopify

First, you’ll need to install the Coefficient add-on and connect it to your Shopify account:

1. Open Google Sheets
2. Click on Extensions > Add-ons > Get add-ons
3. Search for “Coefficient” and install it from Google Workspace Marketplace
4. Once installed, open the Coefficient sidebar by clicking Extensions > Coefficient > Launch
5. In the sidebar, click “Import Data”

Step 2: Select Shopify as your data source

Now, let’s connect to Shopify and select the Segment Migrations data:

1. In the Import Data menu, find and click on “Shopify” under the Ecommerce category
2. Log in to your Shopify account when prompted
3. After connecting, select “Import from Objects”
4. Browse or search for “Segment Migrations” in the objects list
5. Click on “Segment Migrations” to select it

Step 3: Configure and import your data

Now you can customize what data you want to import:

1. Select the specific fields you want to import (ID, created date, segment ID, etc.)
2. Apply any filters if you only want specific segment migration data
3. Choose where in your spreadsheet you want the data to appear
4. Click “Import” to bring the data into your Google Sheet

Step 4: Set up auto-refresh (optional)

Keep your Segment Migrations data fresh with automatic updates:

1. Click on the Coefficient menu in your sheet
2. Select “Manage Imports”
3. Find your Segment Migrations import and click the three dots menu
4. Select “Schedule Refresh”
5. Choose your preferred frequency (hourly, daily, weekly)
6. Optionally, set up Slack or email notifications for when data refreshes

What can you do with Shopify Segment Migrations data?

Once you have your Segment Migrations data in Google Sheets, you can:

• Track how customers move between different segments over time
• Identify which marketing campaigns trigger segment changes
• Create visualizations showing segment growth or decline
• Combine with other Shopify data for comprehensive customer journey analysis

Start analyzing your Shopify customer segments today

Tracking segment migrations gives you powerful insights into how customers evolve throughout their journey with your brand. With Coefficient, you can bring this valuable data directly into Google Sheets without any coding or manual exports.

The live connection ensures your data stays fresh, while the flexible Google Sheets environment lets you create custom reports and visualizations that make sense for your business.

Segment migration analysis helps identify which marketing efforts are successfully moving customers up the value chain and which customer groups are at risk of churning.

By combining segment migration data with other metrics like purchase history and engagement, you’ll gain a comprehensive view of your customer base that drives smarter decisions.

Try Coefficient todayReady to unlock these insights for your Shopify store?and start importing your Segment Migrations data in minutes.