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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
Accessing your Mailchimp Audience Segments data directly in Google Sheets is essential for flexible analysis, custom reporting, and sharing insights with your marketing team.
Instead of manual exports, you can set up a live connection that keeps your spreadsheet updated automatically.
This guide shows you how to import your Mailchimp Audience Segments data into Google Sheets using Coefficient.
TLDR
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Step 1:
Step 1. Install Coefficient from the Google Workspace Marketplace and connect to your Mailchimp account.
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Step 2:
Step 2. Select Import from… and choose Mailchimp, then select the Audience Segments object.
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Step 3:
Step 3. Configure your import settings and pull the data into your Google Sheet.
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Step 4:
Step 4. Set up auto-refresh to keep your Audience Segments data updated automatically on your preferred schedule.
Step 1: Install and Connect Coefficient
First, you need to get Coefficient for Google Sheets.
- Open Google Sheets.
- Go to Extensions > Add-ons > Get add-ons.
- Search for “Coefficient” and install it from the Google Workspace Marketplace.
Once installed, open the Coefficient add-on from Extensions > Coefficient > Launch.
In the Coefficient sidebar, click “Import from…” and find Mailchimp in the list of connectors. You’ll be guided to connect your Mailchimp account securely.
Step 2: Import Mailchimp Audience Segments Data
After connecting, you’ll see options for importing data from Mailchimp.
- Select the “Audience Segments” object from the available options.
- Choose the specific segments you want to import.
- You can apply filters, select specific columns, and preview the data before importing.
- Click “Import” to pull the data into your active Google Sheet tab.
