Marketing teams need quick access to campaign performance data to make informed decisions. Importing HubSpot Marketing Activities into Google Sheets allows you to analyze your marketing efforts alongside other business data.
This guide shows you how to create a live connection between HubSpot and Google Sheets using Coefficient, eliminating manual exports and ensuring your data stays current.
TLDR
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Step 1:
Install Coefficient from Google Workspace Marketplace and connect to your HubSpot account
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Step 2:
Use the Coefficient sidebar to import Marketing Activities data from HubSpot
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Step 3:
Configure columns and filters to customize your data import
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Step 4:
Set up auto-refresh to keep your marketing data updated automatically
Step-by-Step Guide to Import HubSpot Marketing Activities into Google Sheets
Step 1: Install Coefficient and Connect to HubSpot
First, you’ll need to install the Coefficient add-on and connect it to your HubSpot account:
- Open Google Sheets > Extensions > Add-ons > Get add-ons > Install Coefficient from Google Workspace Marketplace
- Once installed, open the Coefficient sidebar by clicking Extensions > Coefficient > Launch
- In the sidebar, click “Import Data”
- Select “HubSpot” from the list of available connectors
- Follow the authentication prompts to connect your HubSpot account

Step 2: Import Marketing Activities Data
Now that you’re connected to HubSpot, you can import your Marketing Activities data:
- In the Coefficient sidebar, select “Import from Objects”
- From the list of available objects, locate and select “Marketing activities”
- Choose the specific fields you want to import (e.g., name, type, status, created date, etc.)
- Apply any filters to narrow down the data if needed
- Click “Import” to bring the data into your Google Sheet

Step 3: Set Up Auto-Refresh (Optional)
To ensure your marketing data stays current, set up an automatic refresh schedule:
- In your Google Sheet, click on any cell within your imported data
- Open the Coefficient sidebar and click on the “…” menu for your import
- Select “Schedule Refresh”
- Choose your preferred frequency (hourly, daily, weekly)
- Set specific times and days for the refresh to occur
- Click “Save” to activate the auto-refresh schedule

With auto-refresh enabled, your marketing activities data will update automatically according to your schedule, ensuring you always have the most current information for analysis and reporting.
Available HubSpot Objects and Reports in Coefficient
Coefficient allows you to import various types of data from HubSpot. Here’s a list of available objects you can import:
Objects
- Arr
- Billing histories
- Calls
- Clients
- Companies
- Contacts
- Contracts
- Custom objects
- Deal lists
- Dealers
- Demos
- Emails
- Leads
- Blueprints
- Carts
- Company lists
- Contact lists
- Communications
- Credit
- Deal history
- Deal split
- Deals
- Discounts
- Employees
Frequently Asked Questions
By following this guide, you can seamlessly import your HubSpot Marketing Activities data into Google Sheets and leverage Coefficient’s powerful features to keep your data fresh, automate reporting, and gain deeper insights into your marketing performance.
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