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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
HubSpotlacks automated validation tools to identify companies with incorrect parent/child designations, creating ongoing data quality issues in company database management.
You’ll learn how to analyze company characteristics and identify misclassified companies using sophisticated validation logic that HubSpot can’t perform natively.
Identify misclassified companies using multi-factor analysis
CoefficientHubSpotHubSpot can’t analyze company characteristics to determine appropriate hierarchy positioning automatically.provides sophisticated analysis capabilities to identify and correct misclassified companies inhierarchies through comprehensive data validation.
How to make it work
Step 1. Export companies with classification indicators.
Import companies marked as parents alongside key metrics including employee count, revenue, number of associated contacts, deal volume, and domain authority. Use Coefficient’s filtering to focus on companies marked as parents but potentially exhibiting child company characteristics.
Step 2. Build misclassification detection formulas.
Create spreadsheet formulas to identify parent companies that are smaller than their supposed children, have fewer employees, or lower revenue. Use functions like =IF(AND(B2
Step 3. Analyze domain-based hierarchy clues.
Use domain analysis to identify cases where supposed parent companies have subdomain relationships to their children (like subsidiary.parentcompany.com marked as parent of parentcompany.com). Create formulas to extract root domains and identify these clear hierarchy errors.
Step 4. Create business logic scoring systems.
Build scoring formulas that evaluate multiple factors to determine likelihood of misclassification, including industry standards, company size relationships, and ownership patterns. Weight factors like =SUM(size_score*0.4, revenue_score*0.3, domain_score*0.3) for comprehensive analysis.
Step 5. Execute bulk hierarchy corrections.
Use Coefficient’s Association Management and UPDATE capabilities to correct parent-child designations in bulk. Remove incorrect parent status and establish proper hierarchy relationships based on your analysis.
Step 6. Set up ongoing validation monitoring.
Implement scheduled imports to continuously monitor for new misclassification cases and alert when hierarchy logic violations occur. This prevents future classification errors from accumulating.
Maintain accurate company hierarchies
Start identifyingThis comprehensive approach provides the analytical depth and systematic correction capabilities that HubSpot’s basic company association tools simply can’t deliver.your misclassified companies today.
