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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
HubSpot’s native social media analytics are stored in Marketing Events objects that can’t be directly accessed for custom dashboard creation. This limitation makes it challenging to build the comprehensive social media dashboards most teams need.
However, you can work around these restrictions by combining alternative data sources and implementing custom tracking methods that give you more flexibility than HubSpot’s native tools.
Build comprehensive social dashboards with hybrid data approaches using Coefficient
While Coefficient can’t access HubSpot’s native social media analytics, it enables custom dashboard creation by combining HubSpot CRM data with external social platform data and custom tracking implementations.
How to make it work
Step 1. Import HubSpot contact and lead data via Coefficient.
Connect to HubSpot through Coefficient and import your contact data, focusing on leads that originated from social media sources. Use filtering to isolate social media attribution and track the complete customer journey from social interaction to conversion.
Step 2. Separately import social platform data.
Export performance data directly from Facebook Insights, LinkedIn Analytics, Twitter Analytics, or other social platforms. Import this data into the same spreadsheet where you have your HubSpot contact information.
Step 3. Create custom objects for social media tracking.
Set up custom objects in HubSpot specifically for social media performance tracking. Use Coefficient to import this custom object data with full field selection, giving you real-time dashboard capabilities with live data connections.
Step 4. Combine datasets for unified dashboard views.
Use spreadsheet formulas to merge your HubSpot lead data with external social metrics. This creates unified dashboards that show both social media performance and actual business impact in one view.
Step 5. Set up automated updates and dynamic filtering.
Schedule Coefficient refreshes to automatically update your dashboard with new HubSpot data. Apply dynamic filtering for flexible dashboard views that can focus on specific social channels, time periods, or campaign performance.
Create the social media dashboards HubSpot can’t provide
This hybrid approach gives you real-time data updates, unlimited historical tracking, and the ability to integrate multiple data sources into comprehensive social media dashboards. You’ll have insights that go far beyond HubSpot’s native limitations. Start building your custom social media dashboard today.
