HubSpot property internal names vs display names for Excel column headers

using Coefficient excel Add-in (500k+ users)

Stop guessing at HubSpot internal property names for Excel templates. Get clear visibility into actual field structure and automatic name translation.

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HubSpot’s internal property names differ from display names, and using the wrong ones in Excel templates causes import failures. “First Name” vs “firstname” breaks your entire upload.

Here’s how to see both internal and display names for your HubSpot properties, plus automatic translation that eliminates naming confusion.

Get complete field mapping visibility and automatic name translation using Coefficient

CoefficientHubSpot’sHubSpotdisplays both display names (what you see ininterface) and internal names (what the API uses) when setting up imports. Forintegrations, it handles the translation automatically so your team can use familiar display names.

How to make it work

Step 1. Connect Coefficient to see your complete HubSpot field structure.

Set up the integration to access your HubSpot instance’s property structure. This shows you exactly how HubSpot references fields internally, including custom properties with different internal naming conventions.

Step 2. View both display and internal names in the field selection interface.

When setting up HubSpot imports, Coefficient shows both the display name and internal name for each property. This eliminates guesswork when creating templates that need to reference fields correctly.

Step 3. Export properly formatted templates with correct field references.

Instead of manually researching internal names, use Coefficient to export a template that uses the correct field references for your specific HubSpot instance. This includes custom properties where internal names often differ significantly from display names.

Step 4. Let Coefficient handle automatic name resolution.

Coefficient translates between display names and internal names automatically, so your team can use familiar display names in spreadsheets while ensuring proper API communication with HubSpot.

Step 5. Keep templates current with dynamic field structure updates.

When you add new custom properties to HubSpot, Coefficient automatically recognizes these changes and their internal naming conventions, ensuring your templates stay current without manual updates.

Stop failing imports because of wrong property names

ConnectSee exactly how HubSpot references your fields internally and let automatic translation handle the complexity. Focus on prospecting instead of memorizing API naming conventions.Coefficient to eliminate property naming confusion.

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