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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
Creating the right custom properties in HubSpot is essential for campaign attribution reporting, but displaying meaningful attribution data requires advanced analysis that HubSpot’s native dashboards struggle with. You need properties that capture the full customer journey, not just individual touchpoints.
Here are the essential custom properties to create and how to transform them into actionable attribution insights that actually drive decisions.
Build advanced attribution analysis using Coefficient
CoefficientHubSpotWhile HubSpot custom properties capture attribution data,transforms that raw data into sophisticated attribution modeling through spreadsheet-based analysis. Import yourattribution properties and combine them with external campaign data for complete attribution visibility.
How to make it work
Step 1. Create these essential custom properties in HubSpot.
Set up “First Touch Campaign,” “Last Touch Campaign,” “Campaign Sequence,” “Attribution Weight,” “Attribution Score,” “Campaign Touch Points,” “Revenue Attribution,” and “Conversion Path.” These properties capture the raw attribution data you’ll need for advanced analysis.
Step 2. Import attribution properties into your analysis environment.
HubSpotPull all yourcustom properties into spreadsheets where you can perform sophisticated attribution modeling. Use Coefficient’s field selection to import only the attribution properties you need, keeping your analysis focused and efficient.
Step 3. Build weighted attribution models.
Create formulas for time-decay calculations and multi-touch attribution analysis that HubSpot dashboards cannot handle natively. For example, use =IF(TouchPoint=1,0.4,IF(TouchPoint=LastTouch,0.4,0.2/TouchPointCount)) to create position-based attribution weighting.
Step 4. Combine with external campaign performance data.
Merge your HubSpot attribution properties with campaign performance data from advertising platforms, email tools, and other integrated sources. This gives you complete attribution visibility across your entire marketing stack, not just HubSpot-tracked activities.
Step 5. Generate dynamic attribution reports.
Use dynamic filtering to create attribution views by campaign type, time period, or customer segment. Point filters to specific cells to instantly switch between different attribution perspectives without creating multiple reports.
Transform attribution data into strategic insights
Start buildingThis approach turns your HubSpot custom properties into actionable attribution insights through advanced analysis capabilities that exceed native dashboard limitations.sophisticated attribution models today.
