)
Written by
Table of Contents
“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
HubSpot limits contact properties to 1,000 custom fields per account and performance degrades when contacts contain extensive behavioral data. Custom objects offer 10,000 properties per object type, making them better for high-volume user events.
Here’s how to create a hybrid architecture that maximizes performance while maintaining comprehensive reporting capabilities.
Build hybrid data architecture with custom objects and unified reporting
Coefficient lets you maintain lean contact records in HubSpot for sales activities while storing detailed behavioral data in custom objects. Then create unified reporting dashboards that combine both datasets in spreadsheets.
How to make it work
Step 1. Store high-volume behavioral data in HubSpot custom objects.
Move user events, product usage metrics, and engagement data to custom objects where you have 10,000 property slots. Keep contact records focused on sales-relevant information like lead source, deal stage, and communication preferences.
Step 2. Import related data from both contacts and custom objects.
Use Coefficient’s association handling capabilities to pull related records from contacts and custom objects. Choose from Primary Association, Comma Separated, or Row Expanded display options based on your reporting needs.
Step 3. Create comprehensive behavioral reports in spreadsheets.
Combine CRM context with behavioral analytics using spreadsheet functions. Calculate metrics like customer lifetime value, engagement scores, and conversion rates that would be impossible within HubSpot ‘s native reporting limitations.
Step 4. Set up scheduled imports to keep reports current.
Configure automatic data refreshes so your behavioral analytics stay up-to-date while keeping your CRM performance optimized. This ensures you always have fresh data without overwhelming HubSpot with excessive contact properties.
Optimize performance without sacrificing insights
This approach gives you the best of both worlds: fast HubSpot performance and comprehensive user behavior analysis. Start building your hybrid data architecture today.
