While you can’t recover permanently deleted activities from HubSpot, there are ways to access archived data and prevent future data loss through proactive backup strategies.
Here’s what’s possible for accessing hidden activity data and how to protect against future deletions.
Access archived activities and prevent data loss using Coefficient
Coefficient can import activities associated with archived users and access records with non-standard statuses that native HubSpot exports might filter out, though permanently deleted activities remain inaccessible.
How to make it work
Step 1. Import activities from archived users.
Create an Activities import that includes activities associated with archived users. These activities often don’t appear in standard HubSpot reports but remain accessible through the API connection.
Step 2. Use comprehensive filtering to capture inactive records.
Apply broad filters that might reveal “soft-deleted” or inactive activities. Remove restrictive status filters and include all activity types to capture records that might be marked as inactive rather than permanently deleted.
Step 3. Set up proactive snapshot scheduling.
Configure daily or weekly snapshots of your activity data as a backup strategy. This preserves complete historical records before any deletion occurs, creating your own archive of activity data.
Step 4. Create deletion prevention workflows.
Set up alerts for activity changes that might indicate impending deletion. Consider implementing workflows that archive rather than delete activities to maintain data integrity.
Step 5. Configure comprehensive field selection.
Include all available activity fields, including status and modification fields that might indicate deleted or archived states. This helps identify activities that exist but don’t appear in standard reports.
Protect your activity data going forward
While truly deleted activities can’t be recovered, this proactive approach helps you access archived data and prevent future data loss through regular backups and comprehensive data capture. Start protecting your activity data today.