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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
CoefficientSeveral email outreach tools offer HubSpot workflow integration, including Outreach.io, SalesLoft, Apollo, Lemlist, and Mixmax, buttakes multi-touch campaign management to the next level.
You’ll learn which tools integrate best with HubSpot and how to create unified campaign analytics that individual tool integrations can’t provide.
Enhance multi-touch campaigns with unified reporting using Coefficient
HubSpotHubSpotWhile tools like Outreach.io and SalesLoft offer nativeintegration, Coefficient enables unified campaign analytics across multiple platforms, advanced segmentation, and cross-platform workflow management that exceeds what individual integrations can deliver in.
How to make it work
Step 1. Import HubSpot contact lists with engagement history.
Use Coefficient to pull HubSpot contacts with all relevant engagement data and lifecycle stage information. This creates your master audience for multi-touch campaign planning across different outreach tools.
Step 2. Apply advanced segmentation logic in spreadsheets.
Create complex segmentation formulas that go beyond HubSpot’s native filtering. Use spreadsheet functions to build scoring models, combine multiple engagement signals, and create dynamic audience segments that update automatically as contact data changes.
Step 3. Export targeted lists to multiple outreach platforms.
Export your refined segments to different outreach tools based on campaign type. Send high-value prospects to SalesLoft for personalized sequences, while broader segments go to Apollo for volume outreach. Each tool gets optimized audience data.
Step 4. Import campaign results for unified reporting.
Bring engagement data back from each outreach tool into your spreadsheet. Create unified dashboards that show campaign performance across Outreach.io, SalesLoft, Apollo, and other tools in one view. Track metrics like open rates, reply rates, and conversion by tool and campaign.
Step 5. Update HubSpot with consolidated engagement scores.
Use formulas to calculate composite engagement scores from all outreach activities. Export these consolidated scores back to HubSpot custom properties, giving your sales team a complete view of prospect engagement across all touchpoints.
Orchestrate campaigns across multiple platforms
Start buildingThis unified approach provides campaign orchestration capabilities that individual tool integrations simply can’t match, giving you complete visibility and control.your multi-platform campaign system.
