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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
Yes, you can build dynamic Looker Studio dashboards with live HubSpot sales data without paying for expensive connectors. The solution is simpler than you think.
Here’s how to turn Google Sheets into your data bridge and create automatically updating sales dashboards that refresh with real-time pipeline data.
Connect HubSpot to Looker Studio through Google Sheets using Coefficient
Looker Studio doesn’t have a free native HubSpot connector, but Coefficient solves this by pulling live HubSpot data directly into Google Sheets. Your spreadsheet becomes the data source that feeds your Looker Studio dashboard.
How to make it work
Step 1. Import your HubSpot data into Google Sheets.
Install Coefficient from the Google Workspace Marketplace and connect your HubSpot account. Import any HubSpot object – Deals, Contacts, Companies, or custom objects – with all available fields. Use the Objects & Fields import method to select specific data or import from existing HubSpot reports.
Step 2. Set up automated data refreshes.
Schedule your imports to refresh automatically based on your needs. Set hourly refreshes for real-time sales pipeline updates, daily refreshes for morning reports, or weekly for executive summaries. This keeps your Looker Studio dashboard current without manual work.
Step 3. Connect Google Sheets to Looker Studio.
In Looker Studio, add your Google Sheet as a data source. The sheet now contains live HubSpot data that updates automatically. You can enhance the data with calculated columns for metrics like deal velocity or conversion rates before it reaches Looker Studio.
Step 4. Build your dynamic dashboard.
Create charts, tables, and visualizations in Looker Studio using your HubSpot data. Since the underlying Google Sheet refreshes automatically, your dashboard displays current pipeline information without manual updates.
Start building your automated HubSpot dashboard today
Skip expensive connectors and manual exports. With Coefficient bridging HubSpot and Looker Studio through Google Sheets, you get professional-grade automated reporting in minutes. Try Coefficient free and transform your sales reporting workflow.
