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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
HubSpot’s import tool can’t natively combine multiple record values into a single contact field, leaving you stuck with incomplete data or failed imports when you need to consolidate information.
Here’s how to transform your data using spreadsheet formulas before importing, so you can combine multiple values into clean, single contact fields.
Transform multiple records into single fields using Coefficient
Coefficient solves this by letting you pull HubSpot data into spreadsheets, use formulas to concatenate values, then push the transformed data back to HubSpot . You get unlimited flexibility for data transformation without any coding.
How to make it work
Step 1. Import your data with associations.
Connect to HubSpot through Coefficient’s sidebar and import Contacts with their associated records like custom objects or deals. Select “Row Expanded” display option to get each associated record on a separate row, making it easy to see all the values you need to combine.
Step 2. Use spreadsheet formulas to combine values.
Apply TEXTJOIN or CONCATENATE formulas to merge multiple values. For example, use =TEXTJOIN(“, “, TRUE, FILTER(B:B, A:A=A2)) to combine all values in column B for matching contact IDs in column A. In Google Sheets, combine UNIQUE and FILTER functions to aggregate data efficiently.
Step 3. Create a clean import sheet.
Set up a new sheet with Contact ID and your concatenated field. Use the UNIQUE function to ensure one row per contact, then map your combined values to the appropriate HubSpot contact property. This eliminates duplicate rows that cause import errors.
Step 4. Export back to HubSpot.
Use Coefficient’s Export function with UPDATE action to modify existing contacts. Map your Contact ID as the identifier and your concatenated field to the target HubSpot property. You can even schedule automatic updates to keep the field current as your data changes.
Start combining your HubSpot data today
This approach gives you the data transformation power that HubSpot’s native import tool lacks, with live connections and automated updates to keep everything synchronized. Try Coefficient to start consolidating your contact data.
