How to combine NPS responses from multiple product groups into separate scores

using Coefficient excel Add-in (500k+ users)

Combine NPS responses from multiple product groups into separate calculations when HubSpot's native reporting only shows blended scores.

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HubSpot’s native reporting blends NPS responses across all product groups into single scores that obscure product-specific performance. You can’t see which products drive satisfaction and which need improvement when everything gets averaged together.

Here’s how to import all your NPS data once, then create separate, accurate calculations for each product group using advanced filtering and parallel analysis.

Create multiple product group analyses from single data import using Coefficient

Coefficientenables you to import all NPS responses with product association data once, then use filtering to create separate calculations for each product group. You maintain distinct, accurate NPS scores while working from a unified, live dataset.

How to make it work

Step 1. Import comprehensive NPS data with product associations.

HubSpotConnect toand import all NPS survey responses along with product category data, purchase history, and contact properties that identify product relationships. This single import provides the foundation for multiple product group analyses.

Step 2. Set up dynamic product filtering for instant segmentation.

Create filters that reference product categories in spreadsheet cells, allowing you to switch between product groups instantly. Use dynamic filtering to analyze Product A, Product B, or multiple products simultaneously without rebuilding reports or re-importing data.

Step 3. Build parallel NPS calculations for each product group.

Create separate NPS formulas for each product: filter responses where Product=”A” and apply proper NPS calculation, then repeat for Product B, Product C, etc. Use the correct methodology (% Promoters – % Detractors) × 100 for each filtered product segment.

Step 4. Automate updates across all product group scores.

HubSpotSchedule imports to refresh all product group calculations simultaneously as new survey responses arrive from. Your comprehensive product analysis stays current without manual segmentation or multiple data management processes.

See product performance clearly instead of blended averages

Start analyzingSeparate NPS calculations for each product group reveal which parts of your portfolio drive customer satisfaction and which need attention. Automated refreshes keep all product scores current from a single, live dataset.your product-specific NPS scores today.

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