HubSpot’s native bulk editing caps you at 100 records through the UI, but there’s a way to update thousands of contact properties efficiently using spreadsheet-powered data manipulation.
Here’s how to break through HubSpot’s limitations and handle massive property updates with precision and control.
Bypass HubSpot’s 100-record limit using Coefficient
The trick isn’t hidden in HubSpot itself—it’s in connecting your CRM data to spreadsheets where you can apply complex transformations at scale. Coefficient lets you import contact data with sophisticated filtering, manipulate it using familiar spreadsheet formulas, then push updates back to HubSpot automatically.
How to make it work
Step 1. Import your HubSpot contacts with targeted filtering.
Connect to HubSpot and pull contacts with the properties you need to update. Apply up to 25 filters with AND/OR logic to target specific segments—something HubSpot’s bulk editor can’t handle. You can filter by lifecycle stage, last activity date, lead source, or any combination of criteria.
Step 2. Transform your data using spreadsheet formulas.
Now comes the real power. Use formulas like =PROPER() to standardize names, =TRIM() to clean up spacing issues, or =VLOOKUP() to enrich contacts with data from other sources. Create calculated fields that HubSpot can’t compute natively, like lead scores based on multiple property values.
Step 3. Set up automated bulk updates back to HubSpot.
Map your transformed spreadsheet columns to HubSpot properties and schedule exports to UPDATE existing records. You can run these updates hourly, daily, or weekly—perfect for ongoing data maintenance. Use conditional exports to only update records that meet specific criteria.
Step 4. Scale with advanced automation features.
Enable Formula Auto Fill Down to automatically apply your transformations to new contacts as they’re added. Create dynamic filters using cell references so you can change your targeting criteria without rebuilding the entire process.
Start updating thousands of contacts today
This approach eliminates HubSpot’s UI restrictions while maintaining data integrity through spreadsheet validation rules. You’ll handle bulk updates faster and with more precision than ever before. Try Coefficient to transform your contact management workflow.