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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
HubSpot’s native data mapping lacks conditional logic to prevent overwriting existing sales data when importing product analytics properties, creating risk of losing valuable prospect information.
Here’s how to create sophisticated field mapping with conditional logic that protects existing sales data while enriching contact records with behavioral insights.
Protect sales data with conditional field mapping logic
Coefficient provides sophisticated field mapping with conditional logic to protect existing sales data. You can import both current HubSpot contact data and Amplitude user properties, then use spreadsheet logic to selectively map fields based on data presence and priority rules.
How to make it work
Step 1. Import existing HubSpot contacts to establish baseline sales data.
Pull current contact records with all sales-critical fields like lead source, deal stage, last sales activity, and any custom sales properties. This creates your protected baseline that shouldn’t be overwritten.
Step 2. Import Amplitude user properties for matching contacts.
Bring in behavioral data from Amplitude including usage metrics, feature adoption, engagement scores, and any custom user properties. Match these to your HubSpot contacts using email or other unique identifiers.
Step 3. Create conditional mapping formulas to protect existing data.
Use conditional logic to only update empty fields or append to existing data: =IF(ISBLANK(B2),C2,B2) for simple protection, or =IF(AND(NOT(ISBLANK(B2)),D2=”Sales Priority”),B2,C2) for priority-based mapping. This ensures sales data takes precedence.
Step 4. Build mapping rules that prioritize sales data over product data.
Create hierarchical mapping where sales-sourced information always wins for critical fields like company name, job title, or contact status. Use product data to fill gaps or create new behavioral fields without touching sales properties.
Step 5. Export updates using conditional field mapping.
Use Coefficient’s field mapping capabilities to push updates back to HubSpot with your conditional logic applied. The automatic field mapping handles alignment when data originates from Coefficient imports, while manual mapping provides precise control over sensitive fields.
Enrich contacts without destroying sales context
This approach ensures product analytics enhance contact records without destroying valuable sales information while maintaining data integrity across systems. Start protecting your sales data today.
