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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
HubSpotYou can create powerful alternatives to Sankey charts by importing yoursales data into spreadsheets and structuring it for waterfall charts, heatmap matrices, and dynamic funnel tables that provide clearer insights than complex diagrams.
These visualization alternatives are easier to build and often more actionable than traditional Sankey charts while still showing comprehensive rep performance data.
Build better sales visualizations using Coefficient
CoefficientHubSpotWhile HubSpot lacks advanced visualization options beyond basic charts,enables sophisticated data structuring for comprehensive rep dashboards. By importing and organizingdata properly, you can create powerful alternatives that reveal insights more clearly than complex Sankey diagrams.
How to make it work
Step 1. Create waterfall charts for stage progression.
Import stage conversion data and structure it to show progressive drop-offs. Start with total MQLs, show reductions at each stage, and end with closed deals. Add rep-specific filters for comparison. This visualization clearly shows where prospects drop out of your funnel.
Step 2. Build heatmap matrices for performance comparison.
Create a grid with reps on the Y-axis and stages/metrics on the X-axis. Import all performance data via Coefficient, calculate percentages, then apply conditional formatting to color-code cells based on performance. This instantly highlights top and bottom performers across multiple metrics.
Step 3. Design stacked bar combinations.
Structure imported data to show conversion rates as stacked bars, activity volumes as overlaid lines, and time-to-close as color gradients. This unified approach displays multiple funnel metrics in one visual that’s easier to interpret than complex flow diagrams.
Step 4. Set up dynamic funnel tables.
Build interactive tables with expandable rows for each rep, stage-by-stage metrics in columns, and sparklines showing trends. Add click-to-filter functionality and multi-metric scorecards that display key conversion percentages, volume metrics, and time-based KPIs in grid layouts.
Start visualizing your sales data more effectively
CreateThese alternative visualizations provide clearer insights than Sankey charts while maintaining comprehensive data representation. You’ll get actionable performance insights that drive better coaching decisions.your advanced sales visualizations today.
