Top 8 Shopify Analytics Tools for 2025

Let’s explore the top Shopify analytics solutions available in 2025, comparing their features, pricing, and user experiences to help you make an informed decision for your business.

Shopify Analytics Solutions Feature Comparison

Solution Name	Row/Export Limits	Data Sources	Builder License Cost	Viewer License Cost	AI Functionality	Refresh Frequency	Alerts	Security Features
Shopify Analytics	Varies by plan	Shopify	Included in subscription	N/A	Basic	Real-time	Limited	Standard Shopify security
Google Analytics	Unlimited	Multiple	Free (GA4)	Free	Advanced	Real-time	Yes	Google security standards
Coefficient	5,000 – Unlimited	Multiple	$59 – $119+/month	Included	Yes	Automated	Yes	SOC 2 Type II Certified
Conversific	Varies by plan	Shopify, Google Analytics	$0 – $199/month	N/A	Yes	Daily	Yes	GDPR Compliant
Mixpanel	20M – 100M+ events/month	Multiple	$0 – $833+/month	Included	Advanced	Real-time	Yes	SOC 2 Type II, GDPR Compliant
Panoply	Varies	Multiple	$325 – $995+/month	N/A	Limited	Scheduled	Limited	SOC 2 Type II, HIPAA Compliant
Order Metrics	Unlimited	Shopify	Custom pricing	N/A	Limited	Daily	Yes	Standard Shopify App security
RevTap	Varies by plan	Shopify	$49+/month	N/A	Yes	Real-time	Yes	GDPR Compliant

#1 Shopify Analytics – Native Performance Tracking

Shopify’s built-in analytics platform provides essential metrics for store performance tracking, including sales data, customer behavior, and inventory management, directly integrated with your store dashboard.

Key Features

• Real-time order tracking and sales analytics
• Customer behavior and acquisition metrics
• Inventory and product performance tracking
• Marketing campaign performance analysis
• Custom report builder

Pros

• Native Integration: Seamless connection with all Shopify store features
• Real-Time Updates: Instant access to performance metrics
• Cost-Effective: Included with Shopify subscription at all levels

Cons

• Limited Customization: Basic reporting capabilities only
• Data Retention: Historical data limited by plan level
• Export Restrictions: Basic CSV export functionality only

Pricing

• Basic Plan: $39/month
• Shopify Plan: $105/month
• Advanced Plan: $299/month
• Shopify Plus: Starting at $2,300/month (Discounts available for yearly subscriptions)

Support

• 24/7 support via live chat and email
• Community forums access
• AI assistant for initial ticket creation
• No direct phone support available

#2 Google Analytics – Comprehensive Web Analytics Platform

Google Analytics is an industry-standard analytics platform offering deep insights into website traffic, user behavior, and conversion tracking with enhanced e-commerce capabilities.

Key Features

• Enhanced e-commerce tracking
• User behavior flow analysis
• Custom conversion tracking
• Advanced segmentation
• Real-time reporting

Pros

• Comprehensive Data: Deep insights into user behavior
• Custom Reports: Flexible report building
• Integration Options: Works with multiple data sources

Cons

• Complex Setup: Requires technical knowledge
• Learning Curve: Advanced features need expertise
• Limited E-commerce Focus: Not Shopify-specific

Pricing

• Free version: $0
• Google Analytics 360: $12,500/month or $150,000/year

Support

• In-tool support documentation
• Email and live chat (GA360 only)
• Limited support for free version

#3 Coefficient – Automated Shopify Data in Spreadsheets

Coefficient is a powerful solution that brings your Shopify data directly into spreadsheets, allowing for easy analysis and reporting.

Key Features

• Direct Shopify data import to Google Sheets and Excel
• Automated data refresh
• Custom report templates
• Data visualization options
• Collaboration features

Pros

• Familiar Interface: Works within spreadsheet environments
• Real-Time Updates: Automated data refresh keeps reports current
• Customizable: Flexible reporting and analysis options

Cons

• Spreadsheet Dependency: Requires spreadsheet software
• Learning Curve: May require some spreadsheet expertise
• Limited Advanced Analytics: Focuses on data import and basic analysis

Pricing

• Starter: $59/month (5,000 row import)
• Pro: $119/month (unlimited import size)
• Enterprise: Custom pricing
• Free trial available

Support

• Support via chat and email
• Detailed documentation and tutorials available

#4 Conversific – AI-Powered Shopify Analytics

Conversific offers AI-driven analytics specifically designed for Shopify stores, providing actionable insights and recommendations.

Key Features

• AI-powered product and customer segmentation
• Automated performance reports
• Inventory optimization suggestions
• Customer lifetime value predictions
• Abandoned cart analysis

Pros

• Shopify-Specific: Tailored for e-commerce analytics
• AI Insights: Automated recommendations for store improvement
• User-Friendly: Easy-to-understand reports and visualizations

Cons

• Limited Customization: Preset reports may not fit all needs
• Data Source Limitations: Primarily focused on Shopify data
• Pricing Structure: Higher tiers needed for advanced features

Pricing

• Free plan available
• Paid plans: $0 to $199 per month
• 14-day free trial for paid plans

Support

• Email support
• Knowledge base and video tutorials
• Priority support for higher-tier plans

#5 Mixpanel – Advanced User Behavior Analytics

Mixpanel provides detailed user behavior analysis, allowing Shopify store owners to track customer journeys and optimize conversion funnels.

Key Features

• User flow visualization
• Funnel analysis
• A/B testing capabilities
• Cohort analysis
• Custom event tracking

Pros

• Detailed User Tracking: In-depth analysis of customer behavior
• Flexible Reporting: Customizable dashboards and reports
• Powerful Segmentation: Advanced user segmentation options

Cons

• Complexity: Can be overwhelming for beginners
• Cost: Higher pricing for advanced features
• Integration Effort: Requires setup to fully integrate with Shopify

Pricing

• Free Plan: Up to 20 million events/month
• Growth Plan: Starting at $20/month for up to 100 million events/month
• Enterprise Plan: Starting at $833/month, custom pricing available

Support

• Email support for paid plans
• Access to community forum
• Chatbot available in the community for assistance

#6 Panoply – Data Warehouse for E-commerce Analytics

Panoply offers a cloud data warehouse solution that can consolidate Shopify data with other sources for comprehensive analytics.

Key Features

• Automated data integrations
• SQL-based analysis
• Data transformation capabilities
• Connects to various BI tools
• Scalable data storage

Pros

• Centralized Data: Combines multiple data sources
• Powerful Analysis: Supports complex queries and reporting
• Scalability: Grows with your business needs

Cons

• Technical Expertise Required: SQL knowledge needed
• Cost: Higher price point for small businesses
• Setup Time: Initial configuration can be time-consuming

Pricing

• STARTER: $325/month
• PRO: $665/month
• BUSINESS: $995/month
• ENTERPRISE: Custom pricing

Support

• Email and chat support
• Documentation and knowledge base
• Dedicated support for enterprise plans

#7 Order Metrics – Profit Analytics for Shopify

Order Metrics focuses on providing detailed profit analysis for Shopify stores, helping owners understand their true profitability.

Key Features

• Cost of goods sold (COGS) tracking
• Profit margin analysis
• Shipping cost breakdown
• Product performance metrics
• Multi-currency support

Pros

• Profit-Focused: Detailed analysis of store profitability
• Easy Integration: Quick setup with Shopify
• Actionable Insights: Clear profit breakdowns by product and order

Cons

• Limited Scope: Focused primarily on profit metrics
• Data Lag: Some reports may not update in real-time
• Pricing: Can be expensive for smaller stores

Pricing

• Custom pricing based on store size and needs
• Free trial available

Support

• Email support
• Video tutorials and documentation
• Onboarding assistance for new users

#8 RevTap – AI-Driven Shopify Analytics and Insights

RevTap uses artificial intelligence to provide Shopify store owners with actionable insights and predictive analytics.

Key Features

• AI-powered sales forecasting
• Customer segmentation and analysis
• Product recommendation engine
• Automated performance reports
• Inventory optimization suggestions

Pros

• Predictive Analytics: AI-driven forecasting and recommendations
• User-Friendly: Intuitive interface with clear visualizations
• Automated Insights: Reduces manual analysis work

Cons

• AI Dependence: Some users may prefer more control over analysis
• Data Requirements: Needs substantial historical data for best results
• Feature Limitations: Some advanced features only in higher-tier plans

Pricing

• Starts at $49 per month
• Free plan available with limited features

Support

• Email support: info@revtap.ai
• Phone support: +971555545678
• Knowledge base and video tutorials

Choose the Right Shopify Analytics Solution Today

Your Shopify store’s success depends on making informed decisions based on accurate data. Whether you need basic metrics or advanced reporting capabilities, these solutions offer various features to match your needs. Consider starting with Coefficient’s free trial to automate your Shopify analytics in spreadsheets and experience the benefits of streamlined data management.

Get started with Coefficient’s free trial

Further Reading:

• How to Export Shopify Data
• Shopify Sales Dashboard Guide
• Shopify Excel Integration Tutorial

Frequently Asked Questions

1. What is the best analytics solution for a new Shopify store? 
2. For new stores, starting with Shopify’s built-in analytics is often sufficient. As you grow, consider adding Google Analytics for more detailed website behavior tracking, or Coefficient for easy spreadsheet integration.
3. How can I track customer lifetime value in Shopify? 
4. While Shopify provides basic customer data, solutions like Conversific or RevTap offer more advanced customer lifetime value predictions and analysis.
5. Do I need technical skills to use these analytics solutions? 
6. The level of technical skill required varies. Shopify Analytics and Conversific are user-friendly, while Google Analytics and Panoply may require more technical expertise.
7. Can these solutions help with inventory management? 
8. Yes, many of these solutions, including Shopify Analytics, Order Metrics, and RevTap, offer inventory management features and optimization suggestions.
9. How do I choose between these analytics solutions? 
10. Consider your specific needs, budget, and technical capabilities. Start with a free trial when available, and assess which solution provides the most valuable insights for your business.