Importing donor contacts from Excel to Salesforce is just half the job. Manually assigning thousands of imported donors to specific campaigns afterward turns a quick import into hours of tedious data entry.
Here’s how to automatically assign imported donor contacts to campaigns during the import process using Campaign Member objects and coordinated exports.
Automate campaign assignment during donor import using Coefficient
Coefficient enables automated campaign assignment during donor contact import through its support for Campaign Member objects and scheduled export capabilities. This eliminates the manual campaign assignment step typically required after bulk contact imports from Salesforce’s native tools.
How to make it work
Step 1. Import Excel donor data with campaign identifier columns.
Import your Excel donor data into Google Sheets, ensuring you have columns that identify which campaign each donor should be assigned to (event name, appeal code, campaign ID).
Step 2. Set up primary Coefficient export for Contact records.
Configure your main export to import donor contacts with External ID fields (donor ID, email). This creates or updates the Contact records that will be linked to campaigns.
Step 3. Configure secondary export for Campaign Member records.
Set up a second Coefficient export specifically for Campaign Member objects. Map the Contact External ID to link imported donors and map Campaign ID or Campaign Name for assignment.
Step 4. Set Member Status during campaign assignment.
In your Campaign Member export, map the Member Status field to appropriate values like “Sent,” “Responded,” or “Influenced” based on your donor data source (event attendees, direct mail recipients, online donors).
Step 5. Use scheduled exports to process both objects automatically.
Configure scheduled exports to process both Contact and Campaign Member records in sequence. Process contacts first, then campaign assignments, ensuring the Contact records exist before creating relationships.
Step 6. Use Formula Auto Fill Down for campaign assignment rules.
In Google Sheets, use formulas to automatically calculate campaign assignments based on donor characteristics, giving history, or source identifiers before export to Salesforce.
Step 7. Monitor campaign assignment results.
Coefficient’s export results tracking provides complete visibility into campaign assignment success, showing which donor-campaign relationships were created successfully and which failed.
Streamline donor campaign management
Automated campaign assignment eliminates hours of manual work after donor contact imports. With coordinated exports and scheduled processing, your donor campaign management becomes seamless and error-free. Start using Coefficient to automate your donor campaign workflows.