Category: YouTube Analytics

How to Import Channel Metrics Reports from YouTube Analytics into Excel

Monitoring YouTube channel metrics is essential for understanding overall performance and growth. However, YouTube Studio’s native analytics offer limited export options and make historical data tracking cumbersome.

Coefficient solves this by creating a direct connection between your YouTube Analytics channel metrics and Excel, enabling comprehensive performance analysis and visualization.

TLDR

  • Step 1:

    Install Coefficient from the Office Add-ins store in Excel

  • Step 2:

    Connect your YouTube Analytics account

  • Step 3:

    Select and import Channel Metrics report data

  • Step 4:

    Set up auto-refresh to keep metrics current

  • Step 5:

    Create channel performance dashboards in Excel

Step-by-Step Guide to Importing YouTube Channel Metrics

Step 1: Install and Connect Coefficient

Begin by adding Coefficient to your Excel environment:

  1. Open Excel on your computer
  2. Navigate to the Insert tab in the ribbon
  3. Click Get Add-ins
  4. Search for “Coefficient” and click Add
  5. Once installed, click the Coefficient icon to open the sidebar
  6. Select “Import Data” to start connecting your data sources
Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 2: Import Channel Metrics from YouTube Analytics

Now, connect to YouTube Analytics and select the channel metrics to import:

  1. In the Coefficient sidebar, click “Import from”
  2. Select “Marketing” from the categories
  3. Choose “YouTube Analytics” from the marketing connectors list
  4. Log in to your YouTube account when prompted
  5. Under “Reports,” select “Channel Metrics”
  6. Choose the time period and specific metrics you want to analyze
  7. Select where in your spreadsheet to import the data
  8. Click “Import” to bring the channel metrics into Excel
Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 3: Set Up Auto-Refresh (Optional)

Keep your channel metrics current with automatic refreshes:

  1. In the Coefficient sidebar, find your imported channel metrics data
  2. Click the “…” menu and select “Configure refresh”
  3. Choose your preferred refresh frequency (hourly, daily, or weekly)
  4. Set specific times for the data to update
  5. Click “Save” to activate automatic refreshes
Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Maximizing Channel Analytics in Excel

With your YouTube channel metrics in Excel, you can perform powerful analysis:

  • Track subscriber growth and channel views over time
  • Monitor watch time and audience retention trends
  • Create custom KPIs and channel health metrics
  • Compare performance across different time periods
  • Build dynamic YouTube dashboards that update automatically

Available YouTube Analytics Reports in Coefficient

Reports

  • Channel Metrics
  • Top Videos Performance
  • Channel Overview
  • Traffic Source
  • Geographies
  • Demographies
  • Device
  • Social
  • Playlist
  • Playback Location

How to Import Demographies Reports from YouTube Analytics into Excel

Understanding the age and gender distribution of your YouTube audience is essential for creating targeted content and advertising strategies. YouTube Studio’s native analytics provide limited demographic export options and make trend analysis difficult.

Coefficient bridges this gap by creating a direct connection between your YouTube demographics data and Excel, enabling comprehensive audience analysis and visualization.

TLDR

  • Step 1:

    Install Coefficient from the Office Add-ins store in Excel

  • Step 2:

    Connect your YouTube Analytics account

  • Step 3:

    Select and import Demographies report data

  • Step 4:

    Set up auto-refresh to keep demographic data current

  • Step 5:

    Create audience analysis dashboards in Excel

Step-by-Step Guide to Importing YouTube Demographies Data

Step 1: Install and Connect Coefficient

Begin by adding Coefficient to your Excel environment:

  1. Open Excel on your computer
  2. Navigate to the Insert tab in the ribbon
  3. Click Get Add-ins
  4. Search for “Coefficient” and click Add
  5. Once installed, click the Coefficient icon to open the sidebar
  6. Select “Import Data” to start connecting your data sources
Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 2: Import Demographies Data from YouTube Analytics

Now, connect to YouTube Analytics and select the demographic data to import:

  1. In the Coefficient sidebar, click “Import from”
  2. Select “Marketing” from the categories
  3. Choose “YouTube Analytics” from the marketing connectors list
  4. Log in to your YouTube account when prompted
  5. Under “Reports,” select “Demographies”
  6. Choose the time period and specific metrics you want to analyze
  7. Select where in your spreadsheet to import the data
  8. Click “Import” to bring the demographic data into Excel
Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 3: Set Up Auto-Refresh (Optional)

Keep your demographic data current with automatic refreshes:

  1. In the Coefficient sidebar, find your imported demographics data
  2. Click the “…” menu and select “Configure refresh”
  3. Choose your preferred refresh frequency (hourly, daily, or weekly)
  4. Set specific times for the data to update
  5. Click “Save” to activate automatic refreshes
Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Maximizing Demographic Analysis in Excel

With your YouTube demographics data in Excel, you can perform powerful analysis:

  • Create detailed visualizations of your audience age and gender distribution
  • Track changes in demographic composition over time
  • Compare audience demographics across different content categories
  • Identify target demographic groups for content strategy development
  • Develop audience personas based on demographic patterns

Available YouTube Analytics Reports in Coefficient

Reports

  • Channel Metrics
  • Top Videos Performance
  • Channel Overview
  • Traffic Source
  • Geographies
  • Demographies
  • Device
  • Social
  • Playlist
  • Playback Location

How to Import Geographies Reports from YouTube Analytics into Excel

Understanding where your YouTube audience is located is essential for content planning, localization, and targeted growth strategies. YouTube Studio’s native analytics provide limited export options for geographical data and make trend analysis difficult.

Coefficient solves this by creating a direct connection between your YouTube geographical data and Excel, enabling comprehensive audience location analysis and visualization.

TLDR

  • Step 1:

    Install Coefficient from the Office Add-ins store in Excel

  • Step 2:

    Connect your YouTube Analytics account

  • Step 3:

    Select and import Geographies report data

  • Step 4:

    Set up auto-refresh to keep location data current

  • Step 5:

    Create geographical audience analysis dashboards in Excel

Step-by-Step Guide to Importing YouTube Geographies Data

Step 1: Install and Connect Coefficient

Begin by adding Coefficient to your Excel environment:

  1. Open Excel on your computer
  2. Navigate to the Insert tab in the ribbon
  3. Click Get Add-ins
  4. Search for “Coefficient” and click Add
  5. Once installed, click the Coefficient icon to open the sidebar
  6. Select “Import Data” to start connecting your data sources
Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 2: Import Geographies Data from YouTube Analytics

Now, connect to YouTube Analytics and select the geographical data to import:

  1. In the Coefficient sidebar, click “Import from”
  2. Select “Marketing” from the categories
  3. Choose “YouTube Analytics” from the marketing connectors list
  4. Log in to your YouTube account when prompted
  5. Under “Reports,” select “Geographies”
  6. Choose the time period and specific metrics you want to analyze
  7. Select where in your spreadsheet to import the data
  8. Click “Import” to bring the geographical data into Excel
Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 3: Set Up Auto-Refresh (Optional)

Keep your geographical audience data current with automatic refreshes:

  1. In the Coefficient sidebar, find your imported geographies data
  2. Click the “…” menu and select “Configure refresh”
  3. Choose your preferred refresh frequency (hourly, daily, or weekly)
  4. Set specific times for the data to update
  5. Click “Save” to activate automatic refreshes
Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Maximizing Geographical Analysis in Excel

With your YouTube geographies data in Excel, you can perform powerful analysis:

  • Create heat maps and visualizations of your global audience distribution
  • Track growth in specific countries or regions over time
  • Compare performance metrics across different geographical markets
  • Identify emerging audience locations for targeted content strategies
  • Develop localization plans based on viewership concentration

Available YouTube Analytics Reports in Coefficient

Reports

  • Channel Metrics
  • Top Videos Performance
  • Channel Overview
  • Traffic Source
  • Geographies
  • Demographies
  • Device
  • Social
  • Playlist
  • Playback Location

How to Import Device Reports from YouTube Analytics into Excel

Understanding which devices your audience uses to watch your YouTube content is essential for optimizing video formatting and technical specifications. YouTube Studio’s native analytics provide limited device data export options and make trend analysis difficult.

Coefficient solves this by creating a direct connection between your YouTube device viewership data and Excel, enabling comprehensive device usage analysis and visualization.

TLDR

  • Step 1:

    Install Coefficient from the Office Add-ins store in Excel

  • Step 2:

    Connect your YouTube Analytics account

  • Step 3:

    Select and import Device report data

  • Step 4:

    Set up auto-refresh to keep device data current

  • Step 5:

    Create device usage analysis dashboards in Excel

Step-by-Step Guide to Importing YouTube Device Data

Step 1: Install and Connect Coefficient

Begin by adding Coefficient to your Excel environment:

  1. Open Excel on your computer
  2. Navigate to the Insert tab in the ribbon
  3. Click Get Add-ins
  4. Search for “Coefficient” and click Add
  5. Once installed, click the Coefficient icon to open the sidebar
  6. Select “Import Data” to start connecting your data sources
Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 2: Import Device Data from YouTube Analytics

Now, connect to YouTube Analytics and select the device data to import:

  1. In the Coefficient sidebar, click “Import from”
  2. Select “Marketing” from the categories
  3. Choose “YouTube Analytics” from the marketing connectors list
  4. Log in to your YouTube account when prompted
  5. Under “Reports,” select “Device”
  6. Choose the time period and specific metrics you want to analyze
  7. Select where in your spreadsheet to import the data
  8. Click “Import” to bring the device data into Excel
Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 3: Set Up Auto-Refresh (Optional)

Keep your device usage data current with automatic refreshes:

  1. In the Coefficient sidebar, find your imported device data
  2. Click the “…” menu and select “Configure refresh”
  3. Choose your preferred refresh frequency (hourly, daily, or weekly)
  4. Set specific times for the data to update
  5. Click “Save” to activate automatic refreshes
Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Maximizing Device Analysis in Excel

With your YouTube device data in Excel, you can perform powerful analysis:

  • Create visualizations of viewership breakdown by device type (mobile, desktop, TV, etc.)
  • Track shifts in device usage patterns over time
  • Compare engagement metrics across different device types
  • Identify optimal video specifications based on primary viewing devices
  • Develop device-targeted content strategies to maximize engagement

Available YouTube Analytics Reports in Coefficient

Reports

  • Channel Metrics
  • Top Videos Performance
  • Channel Overview
  • Traffic Source
  • Geographies
  • Demographies
  • Device
  • Social
  • Playlist
  • Playback Location

How to Import Playback Location Reports from YouTube Analytics into Excel

Understanding where your YouTube videos are being watched—whether on your channel page, embedded on websites, or shared via links—is essential for distribution strategy. YouTube Studio’s native analytics provide limited playback location export options and make trend analysis difficult.

Coefficient bridges this gap by creating a direct connection between your YouTube playback location data and Excel, enabling comprehensive analysis of where your content is being consumed.

TLDR

  • Step 1:

    Install Coefficient from the Office Add-ins store in Excel

  • Step 2:

    Connect your YouTube Analytics account

  • Step 3:

    Select and import Playback Location report data

  • Step 4:

    Set up auto-refresh to keep location data current

  • Step 5:

    Create playback distribution dashboards in Excel

Step-by-Step Guide to Importing YouTube Playback Location Data

Step 1: Install and Connect Coefficient

Begin by adding Coefficient to your Excel environment:

  1. Open Excel on your computer
  2. Navigate to the Insert tab in the ribbon
  3. Click Get Add-ins
  4. Search for “Coefficient” and click Add
  5. Once installed, click the Coefficient icon to open the sidebar
  6. Select “Import Data” to start connecting your data sources
Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 2: Import Playback Location Data from YouTube Analytics

Now, connect to YouTube Analytics and select the playback location data to import:

  1. In the Coefficient sidebar, click “Import from”
  2. Select “Marketing” from the categories
  3. Choose “YouTube Analytics” from the marketing connectors list
  4. Log in to your YouTube account when prompted
  5. Under “Reports,” select “Playback Location”
  6. Choose the time period and specific metrics you want to analyze
  7. Select where in your spreadsheet to import the data
  8. Click “Import” to bring the playback location data into Excel
Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 3: Set Up Auto-Refresh (Optional)

Keep your playback location data current with automatic refreshes:

  1. In the Coefficient sidebar, find your imported playback location data
  2. Click the “…” menu and select “Configure refresh”
  3. Choose your preferred refresh frequency (hourly, daily, or weekly)
  4. Set specific times for the data to update
  5. Click “Save” to activate automatic refreshes
Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Maximizing Playback Location Analysis in Excel

With your YouTube playback location data in Excel, you can perform powerful analysis:

  • Track which platforms and websites drive the most embedded views
  • Compare engagement metrics across different playback locations
  • Identify opportunities for strategic content embedding and distribution
  • Analyze which content performs best in different contexts
  • Develop targeted distribution strategies based on playback patterns

Available YouTube Analytics Reports in Coefficient

Reports

  • Channel Metrics
  • Top Videos Performance
  • Channel Overview
  • Traffic Source
  • Geographies
  • Demographies
  • Device
  • Social
  • Playlist
  • Playback Location

How to Import Social Reports from YouTube Analytics into Excel

Understanding how your YouTube content performs on social media is crucial for maximizing reach and engagement. YouTube Studio’s native analytics provide limited social sharing data and make cross-platform analysis difficult.

Coefficient creates a direct connection between your YouTube social sharing data and Excel, enabling comprehensive analysis of how your content spreads across different platforms.

TLDR

  • Step 1:

    Install Coefficient from the Office Add-ins store in Excel

  • Step 2:

    Connect your YouTube Analytics account

  • Step 3:

    Select and import Social report data

  • Step 4:

    Set up auto-refresh to keep social data current

  • Step 5:

    Create social sharing analysis dashboards in Excel

Step-by-Step Guide to Importing YouTube Social Data

Step 1: Install and Connect Coefficient

Begin by adding Coefficient to your Excel environment:

  1. Open Excel on your computer
  2. Navigate to the Insert tab in the ribbon
  3. Click Get Add-ins
  4. Search for “Coefficient” and click Add
  5. Once installed, click the Coefficient icon to open the sidebar
  6. Select “Import Data” to start connecting your data sources
Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 2: Import Social Data from YouTube Analytics

Now, connect to YouTube Analytics and select the social sharing data to import:

  1. In the Coefficient sidebar, click “Import from”
  2. Select “Marketing” from the categories
  3. Choose “YouTube Analytics” from the marketing connectors list
  4. Log in to your YouTube account when prompted
  5. Under “Reports,” select “Social”
  6. Choose the time period and specific metrics you want to analyze
  7. Select where in your spreadsheet to import the data
  8. Click “Import” to bring the social sharing data into Excel
Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 3: Set Up Auto-Refresh (Optional)

Keep your social sharing data current with automatic refreshes:

  1. In the Coefficient sidebar, find your imported social data
  2. Click the “…” menu and select “Configure refresh”
  3. Choose your preferred refresh frequency (hourly, daily, or weekly)
  4. Set specific times for the data to update
  5. Click “Save” to activate automatic refreshes
Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Maximizing Social Sharing Analysis in Excel

With your YouTube social sharing data in Excel, you can perform powerful analysis:

  • Track which social platforms drive the most engagement with your content
  • Identify which videos generate the most social shares
  • Analyze trends in social sharing over time
  • Compare performance across different social networks
  • Develop targeted social media strategies based on sharing patterns

Available YouTube Analytics Reports in Coefficient

Reports

  • Channel Metrics
  • Top Videos Performance
  • Channel Overview
  • Traffic Source
  • Geographies
  • Demographies
  • Device
  • Social
  • Playlist
  • Playback Location

How to Import Playlist Reports from YouTube Analytics into Excel

Understanding how your YouTube playlists perform is crucial for content organization and maximizing viewer watch time. YouTube Studio’s native analytics provide limited playlist data and make performance tracking difficult.

Coefficient solves this by creating a direct connection between your YouTube playlist data and Excel, enabling comprehensive analysis of how viewers engage with your curated content series.

TLDR

  • Step 1:

    Install Coefficient from the Office Add-ins store in Excel

  • Step 2:

    Connect your YouTube Analytics account

  • Step 3:

    Select and import Playlist report data

  • Step 4:

    Set up auto-refresh to keep playlist metrics current

  • Step 5:

    Create playlist performance dashboards in Excel

Step-by-Step Guide to Importing YouTube Playlist Data

Step 1: Install and Connect Coefficient

Begin by adding Coefficient to your Excel environment:

  1. Open Excel on your computer
  2. Navigate to the Insert tab in the ribbon
  3. Click Get Add-ins
  4. Search for “Coefficient” and click Add
  5. Once installed, click the Coefficient icon to open the sidebar
  6. Select “Import Data” to start connecting your data sources
Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 2: Import Playlist Data from YouTube Analytics

Now, connect to YouTube Analytics and select the playlist data to import:

  1. In the Coefficient sidebar, click “Import from”
  2. Select “Marketing” from the categories
  3. Choose “YouTube Analytics” from the marketing connectors list
  4. Log in to your YouTube account when prompted
  5. Under “Reports,” select “Playlist”
  6. Choose the time period and specific metrics you want to analyze
  7. Select where in your spreadsheet to import the data
  8. Click “Import” to bring the playlist data into Excel
Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 3: Set Up Auto-Refresh (Optional)

Keep your playlist performance data current with automatic refreshes:

  1. In the Coefficient sidebar, find your imported playlist data
  2. Click the “…” menu and select “Configure refresh”
  3. Choose your preferred refresh frequency (hourly, daily, or weekly)
  4. Set specific times for the data to update
  5. Click “Save” to activate automatic refreshes
Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Maximizing Playlist Analysis in Excel

With your YouTube playlist data in Excel, you can perform powerful analysis:

  • Compare performance metrics across different playlists
  • Track viewer retention and completion rates for playlist series
  • Identify optimal playlist lengths and organization strategies
  • Analyze which playlists drive the most subscriber growth
  • Develop content sequencing strategies based on playlist engagement patterns

Available YouTube Analytics Reports in Coefficient

Reports

  • Channel Metrics
  • Top Videos Performance
  • Channel Overview
  • Traffic Source
  • Geographies
  • Demographies
  • Device
  • Social
  • Playlist
  • Playback Location

How to Import Top Videos Performance Reports from YouTube Analytics into Excel

Analyzing which videos perform best on your YouTube channel is crucial for content strategy and optimization. However, YouTube Studio’s native analytics make it difficult to compare multiple videos side-by-side over extended periods.

Coefficient bridges this gap by creating a direct connection between your YouTube top videos data and Excel, enabling comprehensive performance comparisons and trend identification.

TLDR

  • Step 1:

    Install Coefficient from the Office Add-ins store in Excel

  • Step 2:

    Connect your YouTube Analytics account

  • Step 3:

    Select and import Top Videos Performance report data

  • Step 4:

    Set up auto-refresh to keep metrics current

  • Step 5:

    Create video performance comparison dashboards in Excel

Step-by-Step Guide to Importing YouTube Top Videos Performance

Step 1: Install and Connect Coefficient

Begin by adding Coefficient to your Excel environment:

  1. Open Excel on your computer
  2. Navigate to the Insert tab in the ribbon
  3. Click Get Add-ins
  4. Search for “Coefficient” and click Add
  5. Once installed, click the Coefficient icon to open the sidebar
  6. Select “Import Data” to start connecting your data sources
Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 2: Import Top Videos Performance from YouTube Analytics

Now, connect to YouTube Analytics and select the top videos data to import:

  1. In the Coefficient sidebar, click “Import from”
  2. Select “Marketing” from the categories
  3. Choose “YouTube Analytics” from the marketing connectors list
  4. Log in to your YouTube account when prompted
  5. Under “Reports,” select “Top Videos Performance”
  6. Choose the time period and specific metrics you want to analyze
  7. Select where in your spreadsheet to import the data
  8. Click “Import” to bring the video performance data into Excel
Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 3: Set Up Auto-Refresh (Optional)

Keep your video performance metrics current with automatic refreshes:

  1. In the Coefficient sidebar, find your imported top videos data
  2. Click the “…” menu and select “Configure refresh”
  3. Choose your preferred refresh frequency (hourly, daily, or weekly)
  4. Set specific times for the data to update
  5. Click “Save” to activate automatic refreshes
Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Maximizing Video Performance Analysis in Excel

With your YouTube top videos data in Excel, you can perform sophisticated analysis:

  • Compare performance metrics across your most successful videos
  • Identify common elements in top-performing content
  • Track how video performance evolves over time
  • Calculate custom engagement and effectiveness metrics
  • Create content strategy recommendations based on performance patterns

Available YouTube Analytics Reports in Coefficient

Reports

  • Channel Metrics
  • Top Videos Performance
  • Channel Overview
  • Traffic Source
  • Geographies
  • Demographies
  • Device
  • Social
  • Playlist
  • Playback Location

How to Import Social Reports from YouTube Analytics into Excel

Understanding how your YouTube content performs on social media is crucial for maximizing reach and engagement. YouTube Studio’s native analytics provide limited social sharing data and make cross-platform analysis difficult.

Coefficient creates a direct connection between your YouTube social sharing data and Excel, enabling comprehensive analysis of how your content spreads across different platforms.

TLDR

  • Step 1:

    Install Coefficient from the Office Add-ins store in Excel

  • Step 2:

    Connect your YouTube Analytics account

  • Step 3:

    Select and import Social report data

  • Step 4:

    Set up auto-refresh to keep social data current

  • Step 5:

    Create social sharing analysis dashboards in Excel

Step-by-Step Guide to Importing YouTube Social Data

Step 1: Install and Connect Coefficient

Begin by adding Coefficient to your Excel environment:

  1. Open Excel on your computer
  2. Navigate to the Insert tab in the ribbon
  3. Click Get Add-ins
  4. Search for “Coefficient” and click Add
  5. Once installed, click the Coefficient icon to open the sidebar
  6. Select “Import Data” to start connecting your data sources
Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 2: Import Social Data from YouTube Analytics

Now, connect to YouTube Analytics and select the social sharing data to import:

  1. In the Coefficient sidebar, click “Import from”
  2. Select “Marketing” from the categories
  3. Choose “YouTube Analytics” from the marketing connectors list
  4. Log in to your YouTube account when prompted
  5. Under “Reports,” select “Social”
  6. Choose the time period and specific metrics you want to analyze
  7. Select where in your spreadsheet to import the data
  8. Click “Import” to bring the social sharing data into Excel
Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 3: Set Up Auto-Refresh (Optional)

Keep your social sharing data current with automatic refreshes:

  1. In the Coefficient sidebar, find your imported social data
  2. Click the “…” menu and select “Configure refresh”
  3. Choose your preferred refresh frequency (hourly, daily, or weekly)
  4. Set specific times for the data to update
  5. Click “Save” to activate automatic refreshes
Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Maximizing Social Sharing Analysis in Excel

With your YouTube social sharing data in Excel, you can perform powerful analysis:

  • Track which social platforms drive the most engagement with your content
  • Identify which videos generate the most social shares
  • Analyze trends in social sharing over time
  • Compare performance across different social networks
  • Develop targeted social media strategies based on sharing patterns

Available YouTube Analytics Reports in Coefficient

Reports

  • Channel Metrics
  • Top Videos Performance
  • Channel Overview
  • Traffic Source
  • Geographies
  • Demographies
  • Device
  • Social
  • Playlist
  • Playback Location

How to Import Traffic Source Reports from YouTube Analytics into Excel

Understanding how viewers discover your YouTube content is crucial for optimizing visibility and growth. YouTube Studio’s native analytics provide limited ways to analyze traffic sources over time and across different videos.

Coefficient creates a direct connection between your YouTube traffic source data and Excel, enabling comprehensive analysis of how viewers find your content.

TLDR

  • Step 1:

    Install Coefficient from the Office Add-ins store in Excel

  • Step 2:

    Connect your YouTube Analytics account

  • Step 3:

    Select and import Traffic Source report data

  • Step 4:

    Set up auto-refresh to keep traffic data current

  • Step 5:

    Create traffic source analysis dashboards in Excel

Step-by-Step Guide to Importing YouTube Traffic Source Data

Step 1: Install and Connect Coefficient

Begin by adding Coefficient to your Excel environment:

  1. Open Excel on your computer
  2. Navigate to the Insert tab in the ribbon
  3. Click Get Add-ins
  4. Search for “Coefficient” and click Add
  5. Once installed, click the Coefficient icon to open the sidebar
  6. Select “Import Data” to start connecting your data sources
Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 2: Import Traffic Source Data from YouTube Analytics

Now, connect to YouTube Analytics and select the traffic source data to import:

  1. In the Coefficient sidebar, click “Import from”
  2. Select “Marketing” from the categories
  3. Choose “YouTube Analytics” from the marketing connectors list
  4. Log in to your YouTube account when prompted
  5. Under “Reports,” select “Traffic Source”
  6. Choose the time period and specific metrics you want to analyze
  7. Select where in your spreadsheet to import the data
  8. Click “Import” to bring the traffic source data into Excel
Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 3: Set Up Auto-Refresh (Optional)

Keep your traffic source data current with automatic refreshes:

  1. In the Coefficient sidebar, find your imported traffic source data
  2. Click the “…” menu and select “Configure refresh”
  3. Choose your preferred refresh frequency (hourly, daily, or weekly)
  4. Set specific times for the data to update
  5. Click “Save” to activate automatic refreshes
Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

Maximizing Traffic Source Analysis in Excel

With your YouTube traffic source data in Excel, you can perform sophisticated analysis:

  • Compare traffic sources to identify your most effective discovery channels
  • Track how traffic source patterns evolve over time
  • Analyze which traffic sources lead to highest viewer engagement
  • Create custom visualizations of your traffic source distribution
  • Develop targeted strategies to optimize each traffic source

Available YouTube Analytics Reports in Coefficient

Reports

  • Channel Metrics
  • Top Videos Performance
  • Channel Overview
  • Traffic Source
  • Geographies
  • Demographies
  • Device
  • Social
  • Playlist
  • Playback Location