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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
Understanding the age and gender distribution of your YouTube audience is essential for creating targeted content and advertising strategies. YouTube Studio’s native analytics provide limited demographic export options and make trend analysis difficult.
Coefficient bridges this gap by creating a direct connection between your YouTube demographics data and Excel, enabling comprehensive audience analysis and visualization.
TLDR
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Step 1:
Install Coefficient from the Office Add-ins store in Excel
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Step 2:
Connect your YouTube Analytics account
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Step 3:
Select and import Demographies report data
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Step 4:
Set up auto-refresh to keep demographic data current
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Step 5:
Create audience analysis dashboards in Excel
Step-by-Step Guide to Importing YouTube Demographies Data
Step 1: Install and Connect Coefficient
Begin by adding Coefficient to your Excel environment:
- Open Excel on your computer
- Navigate to the Insert tab in the ribbon
- Click Get Add-ins
- Search for “Coefficient” and click Add
- Once installed, click the Coefficient icon to open the sidebar
- Select “Import Data” to start connecting your data sources
Step 2: Import Demographies Data from YouTube Analytics
Now, connect to YouTube Analytics and select the demographic data to import:
- In the Coefficient sidebar, click “Import from”
- Select “Marketing” from the categories
- Choose “YouTube Analytics” from the marketing connectors list
- Log in to your YouTube account when prompted
- Under “Reports,” select “Demographies”
- Choose the time period and specific metrics you want to analyze
- Select where in your spreadsheet to import the data
- Click “Import” to bring the demographic data into Excel
Step 3: Set Up Auto-Refresh (Optional)
Keep your demographic data current with automatic refreshes:
- In the Coefficient sidebar, find your imported demographics data
- Click the “…” menu and select “Configure refresh”
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Set specific times for the data to update
- Click “Save” to activate automatic refreshes
Maximizing Demographic Analysis in Excel
With your YouTube demographics data in Excel, you can perform powerful analysis:
- Create detailed visualizations of your audience age and gender distribution
- Track changes in demographic composition over time
- Compare audience demographics across different content categories
- Identify target demographic groups for content strategy development
- Develop audience personas based on demographic patterns
Available YouTube Analytics Reports in Coefficient
Reports
- Channel Metrics
- Top Videos Performance
- Channel Overview
- Traffic Source
- Geographies
- Demographies
- Device
- Social
- Playlist
- Playback Location
Related YouTube Analytics Use Cases
How to Import Channel Overview Data from YouTube Analytics into Google Sheets
Learn how to easily import live YouTube Analytics Channel Overview data into Google Sheets using Coefficient for streamlined analysis and reporting.
How to Import Top Videos Performance Data from YouTube Analytics into Google Sheets
Learn how to easily import live YouTube Analytics Top Videos Performance data into Google Sheets using Coefficient for streamlined analysis and reporting.
How to Import Channel Metrics Data from YouTube Analytics into Google Sheets
Learn how to easily import live YouTube Analytics Channel Metrics data into Google Sheets using Coefficient for streamlined analysis and reporting.
Frequently Asked Questions
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How to generate Demographies report in YouTube Analytics?
In YouTube Studio, you can access demographic data by navigating to Analytics > Audience > Demographics, which shows age and gender distribution of your viewers. However, exporting this data is limited to basic CSV exports with minimal formatting options. With Coefficient, you can import comprehensive Demographies reports directly into Excel with proper organization for immediate analysis.
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How do I create a YouTube Analytics Demographies in Google Sheets?
Creating demographic reports in Google Sheets traditionally requires exporting CSVs from YouTube Studio and manually importing them, or setting up Google API connections that require technical expertise. This process must be repeated for updated data. Coefficient simplifies this by providing a direct connection between YouTube Analytics and Excel with no coding required.
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