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Understanding how your YouTube content performs on social media is crucial for maximizing reach and engagement. YouTube Studio’s native analytics provide limited social sharing data and make cross-platform analysis difficult.
Coefficient creates a direct connection between your YouTube social sharing data and Excel, enabling comprehensive analysis of how your content spreads across different platforms.
TLDR
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Step 1:
Install Coefficient from the Office Add-ins store in Excel
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Step 2:
Connect your YouTube Analytics account
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Step 3:
Select and import Social report data
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Step 4:
Set up auto-refresh to keep social data current
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Step 5:
Create social sharing analysis dashboards in Excel
Step-by-Step Guide to Importing YouTube Social Data
Step 1: Install and Connect Coefficient
Begin by adding Coefficient to your Excel environment:
- Open Excel on your computer
- Navigate to the Insert tab in the ribbon
- Click Get Add-ins
- Search for “Coefficient” and click Add
- Once installed, click the Coefficient icon to open the sidebar
- Select “Import Data” to start connecting your data sources
Step 2: Import Social Data from YouTube Analytics
Now, connect to YouTube Analytics and select the social sharing data to import:
- In the Coefficient sidebar, click “Import from”
- Select “Marketing” from the categories
- Choose “YouTube Analytics” from the marketing connectors list
- Log in to your YouTube account when prompted
- Under “Reports,” select “Social”
- Choose the time period and specific metrics you want to analyze
- Select where in your spreadsheet to import the data
- Click “Import” to bring the social sharing data into Excel
Step 3: Set Up Auto-Refresh (Optional)
Keep your social sharing data current with automatic refreshes:
- In the Coefficient sidebar, find your imported social data
- Click the “…” menu and select “Configure refresh”
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Set specific times for the data to update
- Click “Save” to activate automatic refreshes
Maximizing Social Sharing Analysis in Excel
With your YouTube social sharing data in Excel, you can perform powerful analysis:
- Track which social platforms drive the most engagement with your content
- Identify which videos generate the most social shares
- Analyze trends in social sharing over time
- Compare performance across different social networks
- Develop targeted social media strategies based on sharing patterns
Available YouTube Analytics Reports in Coefficient
Reports
- Channel Metrics
- Top Videos Performance
- Channel Overview
- Traffic Source
- Geographies
- Demographies
- Device
- Social
- Playlist
- Playback Location
Related YouTube Analytics Use Cases
How to Import Channel Overview Data from YouTube Analytics into Google Sheets
Learn how to easily import live YouTube Analytics Channel Overview data into Google Sheets using Coefficient for streamlined analysis and reporting.
How to Import Top Videos Performance Data from YouTube Analytics into Google Sheets
Learn how to easily import live YouTube Analytics Top Videos Performance data into Google Sheets using Coefficient for streamlined analysis and reporting.
How to Import Channel Metrics Data from YouTube Analytics into Google Sheets
Learn how to easily import live YouTube Analytics Channel Metrics data into Google Sheets using Coefficient for streamlined analysis and reporting.
Frequently Asked Questions
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How to generate Social report in YouTube Analytics?
In YouTube Studio, finding comprehensive social sharing data can be challenging as it’s spread across different sections with limited export options. The platform offers basic CSV exports that require further processing to be useful. With Coefficient, you can import comprehensive Social reports directly into Excel with proper organization for immediate analysis of cross-platform performance.
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How do I create a YouTube Analytics Social in Google Sheets?
Creating social sharing reports in Google Sheets traditionally requires exporting partial data from YouTube Studio and manually importing it, or setting up Google API connections that require technical expertise. This process must be repeated for updated data. Coefficient simplifies this by providing a direct connection between YouTube Analytics and Excel with no coding required.
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How do I create a YouTube Analytics Social in Excel?
Without specialized tools, creating social sharing reports in Excel requires manual exports from YouTube Studio that need significant formatting to be useful for analysis. This process is time-consuming and error-prone. Coefficient streamlines this by providing an intuitive interface to select and import properly formatted Social data directly into Excel.
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How to automate importing YouTube Analytics Social to Excel daily?
Automating YouTube social data imports typically requires complex API integrations or custom scripts that need technical expertise to implement and maintain. Coefficient eliminates this complexity with its built-in scheduler that can automatically refresh your Social data daily, hourly, or weekly without any coding required, ensuring your analysis is always current.
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How to send YouTube Analytics Social by email automatically?
Setting up automated email reports for social sharing data typically requires either manual compilation or complex third-party solutions. This creates additional workflow complexity. Coefficient’s automation features allow you to configure scheduled exports of your imported Social data, automatically sending email reports to stakeholders at your preferred frequency for social media strategy optimization.
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