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Understanding which devices your audience uses to watch your YouTube content is essential for optimizing video formatting and technical specifications. YouTube Studio’s native analytics provide limited device data export options and make trend analysis difficult.
Coefficient solves this by creating a direct connection between your YouTube device viewership data and Excel, enabling comprehensive device usage analysis and visualization.
TLDR
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Step 1:
Install Coefficient from the Office Add-ins store in Excel
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Step 2:
Connect your YouTube Analytics account
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Step 3:
Select and import Device report data
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Step 4:
Set up auto-refresh to keep device data current
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Step 5:
Create device usage analysis dashboards in Excel
Step-by-Step Guide to Importing YouTube Device Data
Step 1: Install and Connect Coefficient
Begin by adding Coefficient to your Excel environment:
- Open Excel on your computer
- Navigate to the Insert tab in the ribbon
- Click Get Add-ins
- Search for “Coefficient” and click Add
- Once installed, click the Coefficient icon to open the sidebar
- Select “Import Data” to start connecting your data sources
Step 2: Import Device Data from YouTube Analytics
Now, connect to YouTube Analytics and select the device data to import:
- In the Coefficient sidebar, click “Import from”
- Select “Marketing” from the categories
- Choose “YouTube Analytics” from the marketing connectors list
- Log in to your YouTube account when prompted
- Under “Reports,” select “Device”
- Choose the time period and specific metrics you want to analyze
- Select where in your spreadsheet to import the data
- Click “Import” to bring the device data into Excel
Step 3: Set Up Auto-Refresh (Optional)
Keep your device usage data current with automatic refreshes:
- In the Coefficient sidebar, find your imported device data
- Click the “…” menu and select “Configure refresh”
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Set specific times for the data to update
- Click “Save” to activate automatic refreshes
Maximizing Device Analysis in Excel
With your YouTube device data in Excel, you can perform powerful analysis:
- Create visualizations of viewership breakdown by device type (mobile, desktop, TV, etc.)
- Track shifts in device usage patterns over time
- Compare engagement metrics across different device types
- Identify optimal video specifications based on primary viewing devices
- Develop device-targeted content strategies to maximize engagement
Available YouTube Analytics Reports in Coefficient
Reports
- Channel Metrics
- Top Videos Performance
- Channel Overview
- Traffic Source
- Geographies
- Demographies
- Device
- Social
- Playlist
- Playback Location
Related YouTube Analytics Use Cases
How to Import Channel Overview Data from YouTube Analytics into Google Sheets
Learn how to easily import live YouTube Analytics Channel Overview data into Google Sheets using Coefficient for streamlined analysis and reporting.
How to Import Top Videos Performance Data from YouTube Analytics into Google Sheets
Learn how to easily import live YouTube Analytics Top Videos Performance data into Google Sheets using Coefficient for streamlined analysis and reporting.
How to Import Channel Metrics Data from YouTube Analytics into Google Sheets
Learn how to easily import live YouTube Analytics Channel Metrics data into Google Sheets using Coefficient for streamlined analysis and reporting.
Frequently Asked Questions
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How to generate Device report in YouTube Analytics?
In YouTube Studio, you can access device data by navigating to Analytics > Audience > Devices, which shows which devices your audience uses to watch your content. However, exporting this data is limited to basic CSV exports with minimal formatting options. With Coefficient, you can import comprehensive Device reports directly into Excel with proper organization for immediate analysis.
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How do I create a YouTube Analytics Device in Google Sheets?
Creating device reports in Google Sheets traditionally requires exporting CSVs from YouTube Studio and manually importing them, or setting up Google API connections that require technical expertise. This process must be repeated for updated data. Coefficient simplifies this by providing a direct connection between YouTube Analytics and Excel with no coding required.
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How do I create a YouTube Analytics Device in Excel?
Without specialized tools, creating device usage reports in Excel requires manual exports from YouTube Studio that need significant formatting to be useful for analysis. This process is time-consuming and error-prone. Coefficient streamlines this by providing an intuitive interface to select and import properly formatted Device data directly into Excel.
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How to automate importing YouTube Analytics Device to Excel daily?
Automating YouTube device data imports typically requires complex API integrations or custom scripts that need technical expertise to implement and maintain. Coefficient eliminates this complexity with its built-in scheduler that can automatically refresh your Device data daily, hourly, or weekly without any coding required, ensuring your analysis is always current.
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How to send YouTube Analytics Device by email automatically?
Setting up automated email reports for device usage data typically requires either manual compilation or complex third-party solutions. This creates additional workflow complexity. Coefficient’s automation features allow you to configure scheduled exports of your imported Device data, automatically sending email reports to stakeholders at your preferred frequency for platform optimization strategy.
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