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Understanding where your YouTube videos are being watched—whether on your channel page, embedded on websites, or shared via links—is essential for distribution strategy. YouTube Studio’s native analytics provide limited playback location export options and make trend analysis difficult.
Coefficient bridges this gap by creating a direct connection between your YouTube playback location data and Excel, enabling comprehensive analysis of where your content is being consumed.
TLDR
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Step 1:
Install Coefficient from the Office Add-ins store in Excel
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Step 2:
Connect your YouTube Analytics account
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Step 3:
Select and import Playback Location report data
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Step 4:
Set up auto-refresh to keep location data current
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Step 5:
Create playback distribution dashboards in Excel
Step-by-Step Guide to Importing YouTube Playback Location Data
Step 1: Install and Connect Coefficient
Begin by adding Coefficient to your Excel environment:
- Open Excel on your computer
- Navigate to the Insert tab in the ribbon
- Click Get Add-ins
- Search for “Coefficient” and click Add
- Once installed, click the Coefficient icon to open the sidebar
- Select “Import Data” to start connecting your data sources
Step 2: Import Playback Location Data from YouTube Analytics
Now, connect to YouTube Analytics and select the playback location data to import:
- In the Coefficient sidebar, click “Import from”
- Select “Marketing” from the categories
- Choose “YouTube Analytics” from the marketing connectors list
- Log in to your YouTube account when prompted
- Under “Reports,” select “Playback Location”
- Choose the time period and specific metrics you want to analyze
- Select where in your spreadsheet to import the data
- Click “Import” to bring the playback location data into Excel
Step 3: Set Up Auto-Refresh (Optional)
Keep your playback location data current with automatic refreshes:
- In the Coefficient sidebar, find your imported playback location data
- Click the “…” menu and select “Configure refresh”
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Set specific times for the data to update
- Click “Save” to activate automatic refreshes
Maximizing Playback Location Analysis in Excel
With your YouTube playback location data in Excel, you can perform powerful analysis:
- Track which platforms and websites drive the most embedded views
- Compare engagement metrics across different playback locations
- Identify opportunities for strategic content embedding and distribution
- Analyze which content performs best in different contexts
- Develop targeted distribution strategies based on playback patterns
Available YouTube Analytics Reports in Coefficient
Reports
- Channel Metrics
- Top Videos Performance
- Channel Overview
- Traffic Source
- Geographies
- Demographies
- Device
- Social
- Playlist
- Playback Location
Related YouTube Analytics Use Cases
How to Import Channel Overview Data from YouTube Analytics into Google Sheets
Learn how to easily import live YouTube Analytics Channel Overview data into Google Sheets using Coefficient for streamlined analysis and reporting.
How to Import Top Videos Performance Data from YouTube Analytics into Google Sheets
Learn how to easily import live YouTube Analytics Top Videos Performance data into Google Sheets using Coefficient for streamlined analysis and reporting.
How to Import Channel Metrics Data from YouTube Analytics into Google Sheets
Learn how to easily import live YouTube Analytics Channel Metrics data into Google Sheets using Coefficient for streamlined analysis and reporting.
Frequently Asked Questions
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How to generate Playback Location report in YouTube Analytics?
In YouTube Studio, you can access playback location data by navigating to Analytics > Reach > Playback Locations, which shows where your videos are being watched. However, exporting this data is limited to basic CSV exports with minimal formatting options. With Coefficient, you can import comprehensive Playback Location reports directly into Excel with proper organization for immediate analysis.
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How do I create a YouTube Analytics Playback Location in Google Sheets?
Creating playback location reports in Google Sheets traditionally requires exporting CSVs from YouTube Studio and manually importing them, or setting up Google API connections that require technical expertise. This process must be repeated for updated data. Coefficient simplifies this by providing a direct connection between YouTube Analytics and Excel with no coding required.
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How do I create a YouTube Analytics Playback Location in Excel?
Without specialized tools, creating playback location reports in Excel requires manual exports from YouTube Studio that need significant formatting to be useful for analysis. This process is time-consuming and error-prone. Coefficient streamlines this by providing an intuitive interface to select and import properly formatted Playback Location data directly into Excel.
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How to automate importing YouTube Analytics Playback Location to Excel daily?
Automating YouTube playback location imports typically requires complex API integrations or custom scripts that need technical expertise to implement and maintain. Coefficient eliminates this complexity with its built-in scheduler that can automatically refresh your Playback Location data daily, hourly, or weekly without any coding required, ensuring your analysis is always current.
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How to send YouTube Analytics Playback Location by email automatically?
Setting up automated email reports for playback location data typically requires either manual compilation or complex third-party solutions. This creates additional workflow complexity. Coefficient’s automation features allow you to configure scheduled exports of your imported Playback Location data, automatically sending email reports to stakeholders at your preferred frequency for distribution strategy optimization.
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