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Marketing Report Template in Partnership with Mutiny

Grab this free dashboard to replicate how other B2B marketers are measuring success. This marketing report template gives you a full view into the health of your marketing program.

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"Coefficient's Google Sheets templates are the next step in spreadsheet evolution–connected spreadsheets. Connected sheets mean faster, better, and more accurate analysis by everyone–especially if you can't code!"
Evan Cover Director, BI Engineering and Governance, Klaviyo

Easily track demand gen performance. Fill pipeline with campaign insights.

Grab our free, pre-built marketing report to gain a complete overview of how your demand gen initiatives are performing.

This marketing report template was built in partnership with Mutiny.

Understand how your leads are moving through the funnel, how you’re tracking toward weekly and monthly plans, and how open opportunities are aging.

Access all the charts and dashboards you need, directly from your spreadsheet, to well-execute your demand strategy. Our pre-designed digital marketing report runs on your live data, directly from Google Sheets and provides instructions on how to connect to your data sources if you’d like.

The Marketing Report dashboard empowers you to supercharge your demand gen operation, in ways such as the following:


  • Understand which channels are generating Sales Accepted Leads, relative to weekly and monthly goals.
  • Understand if Sales Accepted Leads are converting to Sales Qualified Leads, relative to weekly and monthly goals.
  • Zoom in on every opportunity generated from paid, from opportunity stage to days in cycle.
  • Identify programs that are meeting, exceeding or underperforming – and problem-solving immediately.
  • Make data-driven decisions on where to allocate marketing budgets, tweak campaign strategies, and more.
  • Collaborate with your sales team on moving specific opportunities forward.

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