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  • Excel
  • Google Analytics
  • Google Sheets
  • Marketing

GA4 Website Performance Dashboard. Build Yours in Minutes

Describe what you want in plain English. Coefficient turns your spreadsheet data into a live, shareable BI-Quality dashboard where every number traces back to the source.

Build this Dashboard for Free
Updated 5 October 2026
Google Analytics Website Performance Dashboard built using Coefficient AI. Also supports Search Console, Google Ads, Snowflake, Amplitude, HubSpot, Shopify and more data sources to build dashboards.
Google Analytics Website Performance Dashboard built using Coefficient AI. Also supports Search Console, Google Ads, Snowflake, Amplitude, HubSpot, Shopify and more data sources to build dashboards.
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Free GA4 Website Performance Template for Google Sheets

Not ready to build with AI?
Start from the pre-built Google Sheets template.
Connect GA4 with Coefficient and pull your website data directly into the template seamlessly.

How to build Website Performance Dashboard with Coefficient AI

No BI tool, no SQL and no data team. If you can describe the report, you can build it.

1

Connect

2

Describe

3

Share

Connect GA4 to your spreadsheet

Connect GA4 to Google Sheets or Excel using Coefficient Connector

Describe your dashboard to Coefficient AI

Create a BI quality AI dashboard using Coefficient AI

Share the live dashboard with anyone. No Viewer Pricing

Share Coefficient Dashboards as a url with anyone
1

Connect

Connect GA4 to your spreadsheet

Connect GA4 to Google Sheets or Excel using Coefficient Connector
2

Describe

Describe your dashboard to Coefficient AI

Create a BI quality AI dashboard using Coefficient AI
3

Share

Share the live dashboard with anyone. No Viewer Pricing

Share Coefficient Dashboards as a url with anyone
Quote
Rather than it taking weeks, I was able to deploy four new dashboards which we haven’t had before, in a matter of three days.
Pedrum KhosraviSenior Director of Revenue Operations, Paytient
Pedrum Khosravi, Paytient

Analyze and gather insights from the dashboard charts & data by asking Coefficient AI

Coefficient Dashboards are not just visuals. Coefficient AI can analyze the data for you. Just ask for it in English.

Marketing Ops

Marketing Ops

"Why is so much traffic showing up as Unassigned this week?"

Spots sessions with missing or broken UTM tags in the medium breakdown, fixes the tagging at the source, and every report built on the sheet picks up the correction.
Demand Gen Manager

Demand Gen Manager

"Did the new paid campaign lift conversions, or just sessions?"

Compares sessions, conversions and conversion rate by medium against the prior period, so budget calls rest on conversions instead of clicks.
SEO Lead

SEO Lead

"Is the organic drop sitewide, or only on mobile?"

Filters organic sessions by device and country, then checks engagement rate before raising an alarm or blaming an algorithm update.
CMO

CMO

"Is the website delivering more conversions than last month, and which channel is driving it?"

Reads the conversion tiles against the prior period and the medium table beneath them, then walks into the leadership meeting with the answer.
View all Coefficient AI Dashboards

Coefficient Dashboards give us an ability to get something up and running in minutes to a massive amount of people that’s correct and visually appealing.

Samantha Heard

Samantha Heard

Revenue Operations

BI Dashboarding Features in your AI Dashboards

Free viewer sharing

Free viewer sharing

Send a link. Viewers don't need a Coefficient seat or access to your GA4 property, so your cost doesn't grow with your audience.
Drill down to the source record

Drill down to the source record

Click any number and follow it back to the rows behind it, then into GA4. Nothing on the dashboard is a black box.
Slack and email scheduling

Slack and email scheduling

Send a dashboard snapshot to a channel every morning, or set an AI alert that fires when a metric crosses a threshold you choose.
Row-level security

Row-level security

Scope what each viewer sees by their email address, so one dashboard can serve teams that shouldn't see each other's numbers.

Key Metrics in this website performance dashboard

Critical KPIs pulled live from your GA4 property to build the dashboard.

  • Conversions

    Google Analytics 4 · keyEvents

    Total key events completed in the selected date range, across every traffic medium and device. GA4 renamed conversions to key events in 2024, and the count is the same.

  • Conversion Rate

    Google Analytics 4 · sessionKeyEventRate

    Share of sessions with at least one key event. The headline efficiency number for any acquisition channel.

  • Sessions

    Google Analytics 4 · sessions

    Visits that started on your site in the period, grouped by traffic medium, device category and country.

  • Stickiness

    Google Analytics 4 · newUsers, sessions

    New users as a share of traffic, paired with sessions per user. Read together, they show whether growth comes from new visitors or returning ones.

  • Average Session Duration

    Google Analytics 4 · averageSessionDuration, screenPageViewsPerSession

    Average length of a session in the period, shown alongside page views per session.

  • Engagement Rate

    Google Analytics 4 · engagementRate

    Share of sessions that lasted longer than 10 seconds, included a key event, or had 2 or more page views.

  • Bounce Rate

    Google Analytics 4 · bounceRate

    Share of sessions that were not engaged. In GA4 this is the inverse of engagement rate, not the older single-page definition from Universal Analytics.

Build this Dashboard for Free

Why not just build this Website Performance Monitoring in GA4?

The two things people try first, and where each one stops.

CoefficientGA4 reportsLLMClaude, ChatGPT
Dashboard TypeLive BI-quality dashboard in a dedicated URLReport inside GA4A one-off chart or summary
Stays currentScheduled refresh or on demandLive in GA4Re-prompt each time
TraceabilityDrill down to the source rowsDrill-down within GA4 onlyNo link back to source rows
Alerts and deliveryAgentic alerts to Slack, Teams and emailLimitedNone
SharingLink, no GA4 access neededNeeds GA4 property accessNot built for team sharing
Per-viewer access if enabledRow-level securityGA4 property rolesNone

Website performance dashboard FAQs

A website performance dashboard shows how visitors find, use and convert on your site in one live view. This one is a Coefficient AI dashboard that reads from Google Analytics 4 and reports sessions, conversions, engagement, bounce rate and user location by traffic medium, device and country. It covers traffic and on-site behavior, not page load speed.

Customize this website performance dashboard with Coefficient

Change the metrics, add a second data source or rebrand it. Describe what you want in plain English and Coefficient rebuilds it on your live data.

Build This Dashboard Free
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